Quantcast
Channel: Style & Beauty
Viewing all 18689 articles
Browse latest View live

Beyoncé Covers Vogue's September Issue

$
0
0
2015-08-13-1439470309-4024048-beyonceseptembercover2015.jpg
Photo: Mario Testino for Vogue

There's only one September issue, and there's only one Beyoncé. The following is an exclusive preview of the story by Margo Jefferson.

What do we want from the glamorous, powerful women we call divas or icons or cultural forces? We want them to want--and in our names get--everything they possibly can. Success in work and love. Sexual pleasure. Money and power. We want them to embody multiple fantasies. We want them to make us believe that exciting realities are just around the corner.

It used to be that the great pop stars with fashion and style gave us small variations on one grand theme. Tina Turner: minidresses and honey tresses. Janis Joplin: boas, bangles, and bell-bottoms. Cher: spangled striptease getups with mythic Third World touches. Nowadays fashion isn't about the grand theme, it's about juxtaposition, and it's filled with allusions to movie and art history; to music and dance styles; to iconographies of race and ethnicity, religion and gender. Madonna opened the door to this collage approach. Today we see it in the wigs, masks, and sculpted costumes of Lady Gaga and Nicki Minaj, the restless dazzle of Rihanna's couture choices. And, of course, in the music, dance, decor, and looks of the ultimate streamed collage: Beyoncé.

"The word diva is used for so many female performers, and it often means they have reputations for being difficult, but she exudes charm and a lovable quality." --Marc Jacobs

Beyoncé is a powerhouse. She can sneer. She can out-strut and stare down any man in the film frame. Call her, in the songs, She Who Must Be Obeyed--in the palace, in the bedroom, in the hood, on the road, and on the runway.

The most powerful thing about her persona is the unabashed pleasure she takes in her own body: its beauty, its power, its versatility. In an age when roles and styles morph as quickly as computer images, she's a shape-shifting virtuoso. She can evoke Rita Hayworth or Naomi Campbell, flappers and B-girls.

"She's the whole package: primal, rare, delicate, beautiful, and powerful." --Stella McCartney

"There is a magnetic presence to her." --Riccardo Tisci

Her appropriation and assemblage are based on the understanding that a mass audience is a mass of niche audiences. Each has its own history, with its own desires, and she empowers them all.

Such is the power of Beyoncé that just one letter tells us who she is. What does it take to run the world?

Vogue's entire September issue will be available as early as August 14 via Amazon or by picking it up in Target stores. The issue officially hits newsstands on August 25. Watch an exclusive video from Beyoncé here.

More from Vogue:
Beyoncé's 7 Favorite Hair Looks: Braids, Blonde, and More

The Best New Lingerie Labels to Shop Now: Make Yourself Over from the Inside Out

New Shoes That Will Make You Want to Go Back to School

The Ultimate Figure-flattering Denim Guide

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.












Your First Look At The Epic 'Star Wars' CoverGirl Collaboration

$
0
0

This. Is. Huge.  


Disney, CoverGirl and Max Factor announced Thursday that the brands have teamed up on a global cosmetics partnership inspired by "Star Wars Episode VII: The Force Awakens." Featuring six looks in total, two of which were also debuted Thursday, the collaboration is the first of its kind between the three brands.


Renowned makeup artist and P&G’s Global Creative Director Pat McGrath helped to bring the looks to life. McGrath told The Huffington Post that she was "beyond thrilled" to work on the collection. 



"I watched my first film as a young girl and, like the rest of the world, was completely blown away," she said. "I immediately fell in love with the storyline, the never-before-seen special effects, and the amazing hair, makeup, and wardrobe of Princess Leia, Luke Skywalker, Hans Solo, Darth Vader, and all of the other characters."


CoverGirl's collection launches online Sept. 4 and is scheduled to hit US stores in mid-September. Limited-edition products will be available at Max Factor in Europe, Asia, The United Arab Emirates and beyond by November. 


If this is what going over to the dark side looks like, sign us up


Also on HuffPost Style:


-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Meet The Same-Sex Couple Who's Helping To Change What It Means To Be An American Ambassador

$
0
0

Designer Michael Smith and his partner of 15 years, James Costos, are used to being photographed in their Los Angeles and Palm Springs homes. Smith's cachet in the architectural world is expansive -- but their move to Spain two years ago has put them in a new kind of spotlight.


Costos was named the United States Ambassador to Spain in 2013; the duo are one of the first same-sex couples to make an embassy their home, a fact worth noting in the overwhelmingly Catholic country.


“We were very well received. They embraced us and welcomed us just as they would any other ambassador,” Costos told The Huffington Post over the phone from Spain. 


For his part, Smith, who has been commissioned to work on houses for Steven Spielberg, Bruce Springsteen and Cindy Crawford, among others, travels to Spain approximately one week out of every month to be with Costos at the Embassy in Madrid and spends the rest of his time working in Los Angeles. The Huffington Post met Smith on the rare kind of day in L.A. where he was working from home with his 12-year old Labradoodle Jasper at his feet.



“We realize the importance of it -- the precedent," Smith told HuffPost. "We knew that it was going to have weight. And we make a big point of being active, but we aren’t activists. It wasn’t like we were this big gay couple coming in."


And yet, Costos says (with a chuckle) that people have referred to him as the Gay Ambassador. “I say I just happen to be gay. It’s just like everything else -- I’ve been on the board of The Humane Society and I’m a vegetarian but these are just some of the things that define me as a person. They don’t define me in general.” 


Though the population is 93% Catholic, marriage equality has been legal in Spain for ten years. Madrid’s gay pride parade, which brought in a million people this year, has become a grandly celebrated, city-wide party over the years. It’s one of the biggest in Europe. When marriage equality was passed in the U.S. this June, rainbow flags flew proudly from the public buildings in Madrid in solidarity and celebration.



Smith is proud of the example they are setting, even if they never intended to do so. “I didn’t feel like we had to break new ground in Spain. But I think we have broken new ground as a result of being so accepted and so public,” he said.


It’s unusual for the spouse of an ambassador to have a full-fledged career and to not live at the Embassy full time, Smith said. It’s also rare that as the spouse, his relationship with the Obamas pre-dates Costos’ appointment as ambassador. Smith has been the White House decorator since President Obama took office and is responsible for the Obama's private quarters as well as the Oval Office’s 2010 makeover. That same year, Smith was appointed to the Committee for the Preservation of the White House.


“The roles of a traditional diplomat and wife are very much changed," Smith said. “I think this has changed the perception of couples in general. The next person that comes is will not necessarily be bound by conventions.”



When asked if he and Costos have encountered any barriers in Madrid, Smith answers with his own question: “How would we know?” The couple has made the Embassy a chic destination in the city, regularly hosting parties, events and a big celebration when marriage equality was passed in America.


“I think we have just really knocked down that wall in the upper echelon. The thing is, it would never occur to us not to,” Smith added.


Smith took it upon himself to re-design the interior of the U.S. Embassy by bringing in unique furniture and his famous sense of style. Renowned artwork decorates the walls. The couple has already decided to leave many of the new additions behind for Madrid -- and the next ambassador -- to enjoy. 


Smith and Costos are devoted animal lovers and already have three dogs in Los Angeles. After deciding against bringing them to Spain since Smith is still in L.A. so often, they adopted two rescues and named them after artists. Greco is named for the Spanish painter El Greco and Whistler is named for America's James Whistler, who hailed from Costos’ hometown of Lowell, Massachusetts. Costos has a couple of Whistler sketches in his office and says they are a reminder of home.



Costos, who was the Vice President of Global Licensing for HBO, and previously worked for Tod’s and Hermes, has spent the majority of his time as ambassador focusing on economic recovery in Spain. “Everything I’m doing here is related to entrepreneurship, future leaders of the country and investment between Spain and the United States,” he said. “I want to help find opportunities for people to become active participants in their communities.”


He looks at the progress Spain has made in the ten years since marriage equality was legalized and knows that America will encounter some of the same roadblocks.


Six months into the job, he started reaching out to the LGBT community and hosting roundtables in Madrid to learn more about the experience of being gay in the workplace. Many Spaniards spoke to Costos about how open the country feels and how thrilled they are to live in a place with marriage equality.



And yet, Costos points out that hearing these stories made it clear to him that remnants of homophobia still exist. “It’s about education, conversation and making sure that other voices are being heard. We can do that. That’s the power of my office. At the end of the day, what I have is the power to give a louder voice to people who have issues, questions and problems,” he said.


“We have to continue to talk about these things. You can have all of the laws and protection in place, but how do you get rid of homophobia? This is something that the U.S. is going to have to deal with.”


Progress in the United States, however, is something Smith is sure to keep talking about. Sometimes the biggest indicator of news is when it’s not considered news at all, he says. When the Obamas spent the weekend with Smith and Costos at their Rancho Mirage home outside of Palm Springs last year, no one said a word.


“Think about that,” Smith said with a smile. “If Clinton or Bush had stayed with an openly gay couple for the weekend, that would have been big news. But nobody wrote about it. The only article written was about how nobody was writing about it. You don’t realize that you’re changing a narrative, but it’s changing.”


 


Also on HuffPost:



 


 


 


 


 

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











20 Low-Sugar Protein Shake Recipes To Fuel Your Mornings

$
0
0

Breakfast smoothies are terrifically tasty, but when you're not in control of the ingredients, they can also be packed with sugar. A saccharine blast first thing in the morning is not the smartest way to start the day: Your body may crash, and you may experience a headache and crave even more sugar for the rest of the day


To ensure you're getting all of those smoothie benefits -- hello, protein! -- without the added sugar, whip up your own concoction at home. The 20 recipes below will keep you full and fuel you all the way to lunch. Pick a few favorites and get blending and shaking all week long.s



 Also on HuffPost:


 


-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Disney Princesses Without Makeup Are Delightfully Fresh-Faced

$
0
0

Artist Loryn Brantz has already taken on Disney princesses with realistic makeup and now, she's reimagined some of our favorite characters baring it all. 


In Brantz's latest Buzzfeed article, the illustrator created mockups of Pocahontas, Ariel, Mulan, Elsa, Tiana, Belle, Jasmine and Snow White drawn without their eye makeup and occasional blush or lipstick. The princesses look gorgeous without their makeup, which begs the question, why were they wearing so much in the first place?


"As children we may not realize these images in the media affect us, but they definitely do," Brantz previously told The Huffington Post. "Media outlets with the opportunity to change the way women are viewed and view themselves should start taking responsibility." 


Check out the princesses below.





 


Also on HuffPost: 


-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Why I Lost 70 Pounds to Become a Beauty Queen Grandma

$
0
0
Love them or hate them, beauty pageants are more than what the eye can see.

Three years ago, I gave myself a deadline, a goal, to lose 60 pounds. I failed at Weight Watchers three times before I actually succeeded, and I've never regularly gone to a gym. I was over 200 pounds and quickly approaching 50 years old when I decided to become a delegate in the Mrs. New Jersey America Pageant. Mrs. pageants are extremely competitive, but I've met some amazing ladies and have learned a lot about myself along the way.

"Haters gonna hate" no matter what I say, but maybe it's time to take the word beauty out of beauty pageants.

The women that I've met, some more beautiful than others, have worn a crown because of their commitment to charities and because of their volunteer work. Yes, there are gorgeous women in pageantry, but true beauty is on the inside, right? I challenge those who despise these women for competing in bathing suits to show that they have done more volunteering than women in pageantry.

Pageantry became my carrot on a stick.

Over the years, I lost myself in being a mom and a wife, and I just couldn't seem to lose weight. Being overweight and finding myself on daily blood pressure medication wasn't enough to get off my butt to get serious about weight loss. Knowing that I will compete against girls half my age while I'm on stage wearing a bathing suit somehow motivates me while giving me a deadline to be in tip-top shape.

With many pageant systems, the swimsuit competition is evolving into more of a fitness competition. The Miss World Pageant has just eliminated swimsuit all together. There are pageants that instead of swimsuit will have an active wear competition, and there are plus-sized beauty pageants and other types of pageants that replace the swimsuit category with "fun fashion."

Personally, I enjoy swimsuit competitions even at my age because it challenges me. I'm in the best shape of my life. I wasn't this toned in high school. This experience has shown me that life isn't over as I approach a half century of aging. Instead, a new life is emerging.

2015-08-13-1439481492-499441-2014MrsNJAmerica.jpg


This year, I competed at the Mrs. United States Pageant in Las Vegas. It was one of my most challenging pageants ever. I've learned that I can perform under pressure and I'm more than comfortable with public speaking. I can ace any job interview after sitting in front of various pageant judges, whether it's one-on-one or standing in front of a panel.

I've even learned to walk in super high heels. As a mom, I always wore practical flat shoes and pondered how women wore six-inch heels comfortably. I've even seen women run in heels and workout in them. Now I can do the same and I have to tell you that it has worked wonders on fixing my lower back pain. Yes that's right, I started wearing six-inch heels for the first time at age 48 and I'm 5'8.5" tall bare foot. My mid-life-shoe-collection-crisis is becoming impressive.

My children are all adults and now this is my time!

I gave my all as a mom and now I'm a grandma. I'm working to get better as I get older. I know that I have Mother Nature against me but maybe I can help ease the transition as I take better care of myself. I have one body and I want to treat it well.

I'm now down 70 pounds. People keep asking me, "How did you lose the weight?" I tell them that you have to find what works for you, but my best advice is to set a reasonable date in which you cannot renege.

I once thought weight loss was impossible. That those who were dramatically losing weight had some trick up their sleeve they weren't disclosing. Instead, I found it would be one of the hardest things I would ever do -- and I mentioned that I birthed three children, right?

The 70-pound weight loss took three years. I didn't gain it fast. I couldn't expect it to come off fast and stay off. This type of long-term discipline is very difficult and to make it even more challenging, I have a husband who is trying to gain weight. He would eat a cheeseburger in front of me! Oh, how I hated him in that very moment but in reality he's my biggest supporter and I adore him.

Now more often I get the question, if I will compete again and the answer is yes, of course! I found that not only are beauty pageants a way for me to stay in shape but I gained a huge voice for various animal and children's charities in which I volunteer.

It's fascinating how our society values a huge crystal crown.

I can walk into a room looking great and maybe I'll get a glance or two, but let me walk into a room with my sash and crown and it becomes a conversation starter. Listening is an art these days and not many people seem to know how to do it well, but when I am in my regalia, people really do listen. I am able to bring awareness to my charities and sponsors that I represent.

So yes, I will compete again. One day, I will be that older woman on stage at the Ms. Senior America Pageant with her blinged-out cane, but know the reason I'm up there, will be much bigger than me.

2015-08-13-1439481628-4169805-JANICE03.jpg

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Allure, Black Hair And The Fine Line Between Cultural Appreciation And Appropriation

$
0
0


Black Twitter eviscerated Allure magazine's tone deaf afro hair tutorial earlier this month and reignited the ongoing conversation about the fine line between appreciation and appropriation of another culture. Allure's article, which showcased a white woman feigning an afro with corkscrew curls, was widely criticized for the latter.


HuffPost culture writer Zeba Blay told HuffPost Live this week the publication "completely missed the ball" with their piece.


"The problem with appropriating cultures is that you take on the afro or the cornrow or the box braid without understanding the history behind it," Blay told host Nancy Redd. "And when you don't understand the history behind something, you don't understand the context in which it's done, and that's what makes it offensive."


Image activist Michaela Angela Davis spoke out against those who, in an attempt to deem the cultural appropriation critique hypocritical, liken white women who wear traditionally black hair styles to black women who wear their hair straight. Davis urged people to understand the context behind the issue, which has been fueled, in part, by the pressure to assimilate.


"White women were never persecuted for their hair," Davis explained. "For black people to adjust their hair, whatever color, whatever extension -- whether it's a weave or a wig or a braid, or all of it at the same damn time -- that is really a way that we culturally express, and some of it is historically to fit in, to be part of the mainstream. And some of it is just because we're fly."   


Although Allure responded to the outrage over the piece in a statement to The Huffington Post, Davis said the magazine missed an opportunity with its "very weak" reply. 


"The fact that they sort of doubled down, defended themselves, did not really listen, then didn't even expand on it was where they missed out, just as journalists," she added. 


For those who are still unsure about the difference between appreciation and appropriation, Derrick Clifton, the deputy opinion editor at The Daily Dot, offered some words of advice:



I don't think the burden should only be on black people and people of color to let a mainstream white audience know how they can proactively appreciate a culture. I think if you're going to approach a culture in a tradition that is not your own, there needs to be some level of respect and deference for ... the people for whom that's their history.



Watch the full HuffPost Live conversation about cultural appropriation here


Sign up here for Live Today, HuffPost Live’s morning email that will let you know the newsmakers, celebrities and politicians joining us that day and give you the best clips from the day before.


Also on HuffPost: 


-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Anne Hathaway Rocks Teeny Bikini While Vacationing On Valentino's Yacht

$
0
0

Anne Hathaway is the latest celebrity to give us vacation envy. 


The actress was spotted rocking some cute swimwear while relaxing aboard Valentino's yacht (no big deal) in Ibiza, Spain. The "Devil Wears Prada" star has been enjoying the sun with her husband, Adam Shulman, the Italian designer and his business partner, Giancarlo Giammetti. 




One day, the 32-year-old rocked a tiny white and blue string bikini, which she wore while playing around in the water with Shulman. The next day, she opted for a super flattering strapless black one-piece suit that looked classic and chic. 


And since she's on vacation, "The Intern" star has been rocking a glowing, makeup-free complexion. 


She's living the good life, that's for sure. 




 


Also on HuffPost: 



For a constant stream of entertainment news and discussion, follow HuffPost Entertainment on Viber.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.












Kylie Jenner Wears Kris' Bathing Suit On Birthday Vacation

$
0
0


What's old is new again, right? 


Kylie Jenner must have dug through her mother's closet before jetting off on her birthday getaway, because the 18-year-old was photographed wearing Kris Jenner's bathing suit from the 1980s while at Casa Aramara in Punta Mita, Mexico, Thursday. Kris saw a paparazzi shot of her youngest child wearing the familiar-looking swimwear and took to Instagram to ask who wore it better.


"Ohhhhhhh so THIS is where my vintage Body Glove bathing suit went!!!! @kyliejenner you are grounded! Wait, I can't do that anymore you're 18....#whoworeitbetter #80's #whoknewyouwouldlikemyoldstuff #recycle #love #mexico #alcapulco1989," she wrote under the side-by-side shot. 



A photo posted by @krisjenner on



Also on HuffPost: 



For a constant stream of entertainment news and discussion, follow HuffPost Entertainment on Viber.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











9 Clever Self-Tanning Tips You've Never Heard

$
0
0
Where would we be without the beauty godsend that is self-tanner? Pale, pasty, and possibly sickly-looking, that's for sure. But like many beauty products, self-tanner can be a double-edged sword: Those skilled in application can achieve golden goddess status with one sweep of a self-tanning mitt, while others less apt are left with streaks and blotches (and -- worst-case scenario -- a telltale orangish hue). The whole point of self-tanner is to look like you aren't wearing any, after all, yet so many variables (lack of time, lack of skill, and lack of patience) can contribute to a less-than-stellar final result. Cue the resigned sigh.

With this in mind, we recently caught up with charming and knowledgeable self-tanning master James Read at Violet Grey. As he filled us in on the latest launches from his eponymous bronzing line (the Tan Perfecting Enzyme Peel Mask, $22, and Tan Extending Sleep Serum, $45, sounded especially intriguing), we realized our opportunity and issued him a challenge: to go beyond the "exfoliate beforehand" guidance and surprise us with self-tanning advice we've never heard before. Well, Read delivered--and then some (no surprise, considering Rosie Huntington-Whiteley and Ellie Goulding turn to him to get their glow on). From frozen peas to electric shavers, keep scrolling for nine life-changing self-tanning tips!

Tip #1: Erase Mistakes... With Curdled Milk
2015-08-07-1438906503-250606-1milk.jpg
You may have heard that rubbing a lemon wedge over self-tanning streaks can lighten them up--but that definitely doesn't apply to the skin on your face, which is much more sensitive and can react badly to that much acid (trust us... don't do it). The solution? Read says to DIY a curdled milk mask. "Put a little lemon juice into some milk, then place a lemon wedge in," Read says. "Leave it in for about an hour, allowing the milk to curdle and form a paste." He explains that the lemons activate alpha-hydroxy acids in the milk, so you can put it on your face and leave it on for about 15 minutes. The result? A gentle DIY method to strip the tan off your face and leave you with a glowier complexion.

RELATED: 5 Easy Fixes for All Your Self-Tanning Nightmares

Tip #2: Use Ice Cubes to Ward Off Breakouts
2015-08-11-1439328610-8957417-2ice.jpg
We know by now that ice should have a permanent place in our beauty routine--but did you know you can use it in your faux-bronzing regimen, too? "Before you tan, you can rub an ice cube over your face to seal your pores," Read says. "Then, pat dry with a tissue and apply your self-tanner--the ice closes your pores, so your pores don't get blocked by the self-tanner and you run less risk of breakouts." This is especially helpful for anyone who breaks out easily or is prone to acne flare-ups.

RELATED: Puffiness, Meet Your Match: The Ice Roller

Tip #3: Squeeze Your Tanning Mitt
2015-08-11-1439328751-712028-3mitt.jpg
A tanning mitt helps distribute product for a more even, natural-looking finish. But is your technique on point? Read suggests applying the product--whether it's a mousse or lotion--onto the palm of your mitt and then clenching your hand so the mitt folds and the product presses into the top half of the mitt. Then, apply it to your body using only the top part of the mitt. "You're diluting the tan and making it thinner," he says. "This is especially important if you're applying it to your face--this way, you're lightly buffering the tan onto your face without it being too dark. Only small amounts are going on, and you're only getting a thin layer."

RELATED: How To Apply Self Tanner Like A Pro

Tip #4: Involve Moisturizer
2015-08-11-1439329502-4117452-4glossier.jpg
For tanning newbies, applying a bunch of bronzing product to your face might seem intimidating. If you're especially pale or just wary about the final effect, Read suggests applying moisturizer to your face before you tan. "Moisturizer slightly dilutes the tanning product and makes the effect lighter," he says. However, if you're using an overnight tanning product, like his line's Overnight Sleep Mask Tan Face ($38), he says you won't need moisturizer--if you're super dry, you can wait five to 10 minutes and allow the product to absorb, then "seal it in" with your nighttime lotion.

Pictured: Glossier Priming Moisturizer ($25)

RELATED: Should You Exfoliate More or Less in the Summer? We Explain

Tip #5: Mind Your Hairline
2015-08-11-1439329754-6923089-5pixiglowtonic.jpg
Nothing is worse than streaks of darker spots along your hairline--a dead giveaway that your glow is faux. To keep your color even, Read says to dip a cotton ball into toner and then rub it along your hairline after applying your self-tanner. "This will make the fade fainter and more natural," he promises.

Pictured: Pixi by Petra Glow Tonic ($29)

RELATED: Exclusive: Australian Model Lara Bingle on Faux Glowing the Right Way

Tip #6: Plan Ahead and Layer
2015-08-11-1439329870-8765015-6jamesread.jpg
Here's an inside secret: The best way to get a natural-looking glow with self-tanning products is to layer. "I'll plan ahead and layer my tanning over a few hours," Read says. "I'll put one layer on then wait 30 to 40 minutes, then put on a second layer and wait another 30 minutes, then I'll apply a third layer. After four to five hours, I'll wash it all off--it gives me a really nice base and really natural color." He also says that using this method prevents buildup, so your tan is smooth, even, and doesn't fade or build up in random spots.

Pictured: James Read Gradual Day Tan Face ($34)

RELATED: The Best Self-Tanner, According to the Internet

Tip #7: Use an Electric Shaver
2015-08-11-1439329963-7564559-7shaver.jpg
So you finally achieved a gorgeous glow--but now can't shave your legs. Oops. To keep your legs smooth without stripping your carefully placed color, Read says to use an electric shaver. "It just takes off the top layer of hair and doesn't remove the tan," he promises.

Pictured: Panasonic Close Curves Ladies Wet/Dry Shaver ($23)

RELATED: 5 Genius Tricks That Will Change Your Shaving Game Forever

Tip #8: Seal Your Pores With Frozen Peas
2015-08-11-1439330049-8365851-8peas.jpg
Another tip for smooth, silky-looking legs? Grab a packet of frozen peas and run them down your legs before applying a self-tanner like James Read's Gradual Day Tan Body ($45). "This will seal the pores in your legs, so you don't end up with those annoying dots after self-tanning," he says.

RELATED: Celebrities' Favorite Places to Get Spray-Tanned in L.A.

Tip #9: Get Creative With Applicators
2015-08-11-1439330142-609451-9paintroller.jpg
In a perfect world, you would have someone who loved you enough to apply self-tanner to your naked back whenever you so needed. If this isn't the case, you can still achieve an even, smooth tan on your backside--just get creative. Read says you can wrap a tan applicator mitt on the end of a wooden salad spoon or backscratcher and use that to apply the product, or even use a mini paint roller. "Take a paint roller, squeeze your product out into a bucket, then rub it over your back with the roller," he says. "It makes it much easier to apply!" Looks like we'll be heading to Home Depot for our next beauty run...

More From Byrdie:

5 Awesome New Ways to Self-Tan
I Gave Up Coffee--Here's What Happened to My Skin
10 Things Girls With Perfect Skin Always Do
13 Crazy Awesome Uses for Vaseline
How I Learned To Fall Asleep In Under 1 Minute
How To Look 10 Years Younger, Instantly

Also on HuffPost:


-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Obiturary For A Shoe

$
0
0
Today I am in mourning. A beloved shoe has become ill. It is soon to leave both me and its sister (the paired equivalent)--which as any sane person knows, that means I will lose them both. There will never be another black, patent ballet flat, with a sole made of what I always assumed to be the rubber from tires to satisfy my needs. A shoe so religiously worn will soon be placed in the bin of memories. These shoes have lived a life of wealth, miracles, tragedy and discovery. When I needed them, they were there for me. And I need them today more than ever.

I recall our first day together. I spied you at SAX'S 5TH AVENUE. I looked at your glossy skin and asked the Sales Gentleman for a size 8. You were Donald J. Pliner and I am Tracy. We immediately connected. The year was 2000. I had started my first company; a production company. I am a woman working with Union workers, climbing in the rafters of churches and walking the streets of New York building sets for live events. When my eyes first saw you my brain immediately thought, 'function, yet femininity. I can carry my little pink purse, and wear my prettiest dresses, yet with the treads on these shoes, I will never lose my balance. I will never feel like I am walking on the gravel, my feet will never feel tired.' DJP and I co-existed in this grand life from 2000-2009.

Sadly, though, my life co-existing with these very special ballet flats didn't remain like that. In 2009 I changed my life and career, only to experience the greatest level of poverty I could have ever imagined. I sold my blue patent, mary-jane, Manolo Blahnik's for $75 on EBAY. I sold practically every high-priced piece of clothing just to pay for rent and food; but there were three pieces I refused to sell.

I wear a pair of flowered-shaped diamond earrings given to me by my Parents, an heirloom. My shearling coat. This purchase was made after a major break up with a guy (I can't recall if it was David or Eddie that broke my heart this time). This coat was then referred to as the "I don't need no man to buy me no coat, coat." And the last piece was these shoes. No matter what the level of my finances, my pride in footwear, helped me to maintain my sense of confidence. Sometimes I would think, "Yes, I am applying for food-stamps, but my Donald J. Pilner shoes are fabulous". In times of crisis and what could have been deemed tragedy, I suitably maintained my dignity wearing those shoes.

2012 my Husband became ill. For 90-days he was hospitalized. I walked hospital miles in those shoes. Never a blister and oddly, my feet never stunk. Sometimes, I would come home just to change my underwear and not remove my DJP's at all. Together we got my husband well.

February of 2013 my Father took a spill. Mother called and asked me to come to Florida to be of support. I packed a small bag, placed my DJP's on my feet and by 2 P.M. that same day we were headed to the airport. A month later I returned to California, wearing a pair of running sneakers thinking I had safely packed my DJP's. It was upon unpacking that I discovered I had left a shoe in Florida. This is the first time we had ever been separated. My Father's recovery was a blessing, but my Parent's had now traveled to New Jersey (it was April) and I was informed that the shoe wouldn't be sent to me until November. Seven months. What would I do?

So I tried. On my menial budget I tried to substitute. I wore DANSKO's, Converse, flip-flops. I started to wear heels with dresses (dresses that ballet flats were more appropriate). But my arches hurt. My feet were smelly. My heels were calloused. A part of me was missing. In January of 2014 a package arrived at my apartment in California. I am not sure if I can properly convey my level of emotion, however the song by Etta James "At Last" I think adequately signifies my feelings.

"You need a good pair of black ballet flats" I told my best-friend, when discussing the staples of a wardrobe. She said to me, "you are always well dressed, no matter what the circumstances" (and believe me the above paragraphs only outline the range of turmoil my life has been through). She later told me that this advice had saved her feet, many a night. I grinned and thought, 'Thank you Donald J. Pliner. Your ballet flat is a staple and a lesson every woman needs to incorporate, adhere to and share.'

But I think the greatest triumph of all is before me today. In June of 2015 I was diagnosed with Breast Cancer. I confidently continued to think, "at least I have the shoes to accommodate." And then tragedy struck. Following my MRI appointment I felt a pinch in my right toe. I looked down to see a crack. A crack! And then as I was walking I felt another pinch. A pinch! Once home, I investigated what was to be defined as my greatest shoe fear. My beloveds were coming to terms with the millions of miles and emotions I have experienced over the years. My shoes are dying. An era is coming to the end.

My surgery is on September 18th and my recovery I hope will be quick. Because I am now on a mission to walk another million miles, if only to walk into SAX'S 5TH AVENUE with the strength, confidence and fortitude that I held in 2000 to purchase another pair of black, patent Donald J. Pliner ballet flats with treads that I am convinced are made from tires!

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











How I Reconcile Feeling OK About Myself With Completely Loving Makeup

$
0
0
My makeup wearing habits aren't actually so deep or complex. I love to wear it sometimes, but I feel absolutely fine without it, too. When I do wear makeup, it's not in an attempt to "fix" or "cover" things, but more of embodying different characters, or experimenting with different "vibes." One of the most reassuring things I've been told was by my very clever academic aunt, who said my relationship to "all that stuff" was "extremely healthy." But I do worry that my love for all things cosmetic can't be doing such great things for my brain. How can I be an interesting, clever and all around top girl if, secretly, my biggest interest is coloring in my lips?

What worries me about constantly writing and thinking about makeup is that a lot of women are using makeup not to feel amazing, but to feel acceptable. As soon as doing this bizarre, gross thing ceases to make you feel excited and powerful, and starts to be needed to make you feel normal, that's where we have a problem. I can't see an issue reconciling wearing makeup with being a feminist: I am, in fact, over that whole debate. I think everybody should be able to make herself look exactly how they want to -- I believe that is a very positive thing, in fact. But I don't like the waters to get muddied with negativity and insecurity. I don't like anyone telling anyone that they have to do anything. In this case, it's the women ruling a dictatorship over themselves, which is really depressing. You need to be on your own side, or who else is going to be?

The way I reconcile naked-me with made-up-me is wearing makeup in a way which doesn't make me feel like a total p.o.s. when I remove it. That is a one way ticket to not being at peace with your bare naked face, which is going to make you feel distinctly un-amazing at least half of your life. Don't feel things need to be "fixed" with makeup. Don't try to change the fundamentals of your face in a way which will be psychologically damaging when they have to be cleansed off every day. By all means make your face look like how you want your face to look, but keep the language distinct in your head: this is not how your face "should" look. And if you're doing it for any reason outside of pleasing yourself, then that's a red flag.

I know I'm almost certainly over-intellectualizing it. For most people, makeup is probably an automatic, even meditative process that they just do and don't even think about. That's fine, and I bet the thoughts they have for the rest of the day are no less valuable because of the fact they're coming out of a head which is covered in makeup. I just can't help thinking about it. Why am I finding certain aesthetics appealing? Is it all me or is it society tricking me? I don't want anything I say to make anyone else feel bad about themselves, even if what I'm saying is as fatuous as "wearing grey lipstick is cool." The balance between being a makeup obsessive, a feminist, an anxious person, a confident person is hard to strike, but I think I'm getting pretty ok at it.

My cousin, aged 4, came downstairs to tell her mother she was very beautiful that day. Her mother asked who had told her so, and she replied, "The mirror." Why this would be a ridiculous thing for a grown woman to say is stupid to me. If you're doing things to change your face, you should certainly be allowed to admit that you like the way it is making your face look. You should be allowed to do exactly what you want to your face, but try to make sure what you want is truly coming from you. The mirror should be telling you you're beautiful every day, with all of the obliviousness and naiveté of a 4-year-old.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Miley Cyrus Opens Up About Her Friendship With Caitlyn Jenner

$
0
0

Miley Cyrus has formed a bond with Caitlyn Jenner. 


"We've talked a lot about how you can never make every single person happy," the singer says in the September 2015 issue of Marie Claire. "We always laugh about people saying she transitioned to be famous. Which is crazy. Caitlyn has to tell her story, because if she doesn't, everyone else is going to tell it for her."



Jenner first publicly identified as transgender in April, during a "20/20" special with Diane Sawyer. At the time, Cyrus tweeted her support for the former Olympian, using the name by which Jenner had previously been known. 








Cyrus also painted three versions of Jenner's Vanity Fair cover, each of which Jenner signed, that were auctioned off for charity at the amfAR Inspiration Gala New York in June. The pieces sold for $69,000, the New York Post reported.  


-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

What The ‘Ideal’ Woman’s Body Looks Like In 18 Countries

$
0
0

What does a "perfect body" look like? It depends who you ask -- and where they are.


UK online pharmacy Superdrug Online Doctors recently created a project called "Perceptions Of Perfection" that features 18 photoshopped images of the same woman. The company hired designers from countries around the world to photoshop a stock image via Shutterstock to reflect the beauty standards of their specific countries.  


"Widely held perceptions of beauty and perfection can have a deep and lasting cultural impact on both women and men," a Superdrug press release reads. "The goal of this project is to better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world."


The company asked 18 designers from 18 countries spanning five continents to photoshop an image of a woman to fit their perception of the culture's beauty standards. Below is the original image before the designers photoshopped it: 



The designers photoshopped everything from the size of her waistline to shoe and hair color to mold the photo into the ideal body type of that culture. 


Out of the 18 designers, 14 were women and four were men, according to Superdrug. In order to highlight a woman's perception of her culture's beauty standards, Superdrug asked the four male designers to photoshop the image based on messages women in their countries receive about what an ideal body should look like. 


Some of the images appear only slightly altered, while in others, the original image is barely recognizable. Photos from China and Italy were dramatically photoshopped to have very thin legs and arms. Images from Colombia, Mexico and Peru reflect the traditional voluptuous beauty standards of those areas with tiny waists, large breasts and curvy hips.   


Scroll below to see what the "perfect woman" looks like in 18 countries. 



Head over to Superdrug to read more about the project. 


Also on HuffPost:


-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

8 Skin-Transforming Face Masks You Can Make Out of Food

$
0
0
By Irma Elezovic, Allure

If you know what you're doing--and that can be a fairly huge if--your refrigerator can stock some pretty impressive skin-care recipes. We perused the produce section, spoke to experts, and came up with our favorite you-probably-have-them-at-home ingredients that will do great things to your skin (and are dermatologist-approved).




More from Allure:
Find the Best Haircut for Your Face Shape
The Most Flattering Haircuts for Women in Their 40s
35 Hairstyles to Try in 2015
The 13 Prettiest Date-Night Hairstyles
Celebrity Hairstyles That Will Make You Look 10 Years Younger
50 New Drugstore Beauty Products We're Obsessed With

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.


How 5 Editors Style This Tricky Denim Skirt

$
0
0
By Tiffany Reid, Allure

As Allure's market editor, I'm always on the lookout for innovative new styling tricks, especially from women with a clear sartorial point of view. And DJ turned model turned designer Alexa Chung--who's served as inspo for more #ootd posts than we can count--is definitely one of those women. Case in point: her new collaboration with AG Jeans. The collection, Alexa Chung for AG Jeans, is out today and includes everything from graphic tees to suede shorts to wide-leg pants. My personal favorite is the A-line skirt, which can be a tricky shape to pull off. This inspired me to challenge Allure staffers to create unique looks with this same A-line skirt to show off their personal style. Who would have thought that a denim skirt could be a secret layering tool? Click ahead to see what we came up with.



More from Allure:
Find the Best Haircut for Your Face Shape
The Most Flattering Haircuts for Women in Their 40s
35 Hairstyles to Try in 2015
Celebrity Hairstyles That Will Make You Look 10 Years Younger
50 New Drugstore Beauty Products We're Obsessed With

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

The Most Memorable Jheri Curl Moments In Pop Culture

$
0
0

The Jheri curl was one of the baddest trends, literally and figuratively, in hair history. 


Invented by Irish-American haircare entrepreneur Jheri Redding, the two-step chemical process transformed straight hair into curly hair. Entrepreneur Comer Cottrell is credited with designing an at-home product known as Pro-Line's Curly Kit, which made achieving the look of loose and lustrous curls more accessible and affordable within the black community.


According to celebrity hairstylist Ursula Stephen, the Jheri curl was one of the first styles that gave African-American hair manageability and versatility. Music icons including Michael JacksonLionel Richie and New Edition, wore the style. Jheri curls were also seen on characters in cult hits "Coming to America" and "Pulp Fiction." 


This may not be a hair trend that we'd like to see make a major comeback, but we can't deny its longstanding influence. So, we've put together a list of the most iconic Jheri curl moments in pop culture. Who or what would you add to our list? Tell us your thoughts in the comments section!



Check out more from HuffPost on Pinterest!



-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

Allure's Most Pinned Beauty Products of All Time

$
0
0
By Caitlin Heikkila, Allure

What gives Allure beauty editors a rush? Discovering a new beauty product that we love so much, we can't help but spread the word. We practically shout our favorites from the mountain tops (or at least pin them on our Pinterest boards for our followers to discover). Here, we compiled the gotta-try-them, Allure-tested products that you've pinned most.



More from Allure:
Find the Best Haircut for Your Face Shape
The Most Flattering Haircuts for Women in Their 40s
35 Hairstyles to Try in 2015
Celebrity Hairstyles That Will Make You Look 10 Years Younger
50 New Drugstore Beauty Products We're Obsessed With

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

How One Handbag Is Doing a World of Good for Girls

$
0
0
By Jane Keltner de Valle, Glamour

2015-08-14-1439571971-4233897-fashionroadtripw724.jpg
From left: GLAMOUR's Keltner de Valle, Minkoff, and Alba in Antigua's historic distric; photo: Federico de Angelis

What's a handbag got to do with #girlpower? I travel to Guatemala with Jessica Alba and designer Rebecca Minkoff to get the scoop.

It's 7:00 A.M. in Antigua, Guatemala, and we're tumbling down a cobblestone road in a rickety old van. It is perhaps the last place you would expect to find Jessica Alba and Rebecca Minkoff, two women who inhabit the glamorous worlds of Hollywood and fashion, respectively. But then both have made a business of traveling off the beaten path--Alba, by putting her movie career on the back burner to spearhead The Honest Company, a now billion-dollar business of eco-friendly products; Minkoff, by building her millennial fashion and accessory brand through unconventional social platforms and collaborations. They've come to Guatemala to source textiles and, ultimately, collaborate on making bags in partnership with FINCA, a global organization that gives small-business loans in developing countries (more on that later). Smushed into the vehicle with us is a staffer from The Honest Company, two representatives from FINCA, Alba's childhood BFF who doubles as her makeup artist ("I didn't wake up like this," Alba deadpans), two security guards, our photographer, and Minkoff's director husband. We have a two-hour commute ahead, and Alba and Minkoff are using the downtime to go about business as usual--answering emails, brainstorming ideas, and, in Minkoff's case, pumping breast milk for her six-month-old daughter back home (impressive in a moving vehicle!). The camplike atmosphere also inspires some spirited conversations: We touch on DILFs, baby ear-piercing ("she's going to have to man up," Alba says of her daughter), and the time Minkoff accidentally put breast milk in her coffee. "It tastes really gamey," she informs us, to laughter all around.

It's easy to see why Alba and Minkoff like each other. Not only are both driven 34-year-old entrepreneurs and mothers of two, but they're also grounded by a realness that is rare in their industries. The first time they met, says Minkoff, "Jessica was like, 'Give me your phone.' She put her number in it, and from there it was a love affair over text messages. I said, 'Next time you're in town, come in.' And that's when I pitched her the idea." Their collaboration will create jobs for artisans in the developing world, and proceeds go to support FINCA's mission, which includes training female entrepreneurs in countries where there is little infrastructure to help them. (As for how I came into the picture, Minkoff and I are friends and neighbors, and even though I had never met Alba before the trip, I instantly liked her: Under the mega-babe facade, she's a kick-ass, whip-smart businesswoman. "This is a chance to help another woman be self-empowered and provide for her family," says Minkoff. That's an objective they relate to: "We're entrepreneurs, so that passion comes from a very real place for both of us," says Alba. "Rebecca and I know firsthand how difficult it is to start a company and stay in business. To not have any resources on top of that? FINCA gives these people an opportunity."

When we arrive at Lake Atitlán, an oasis of water surrounded by volcanoes, a boat takes us to a nearby village, where we hike through a maze of roads before finally entering an adobe hut that serves as a meeting place for a group of six female weavers, as well as home for two of them. Work and domestic life all happen under one roof here; there is no such luxury as day care, so babies are swaddled to their mothers' backs while the moms go about their business. And the business of making textiles is impressive: Plant leaves are used to dye the yarns in pots of boiling water. Traditional wood looms are used for the weaving. There is nothing remotely resembling a machine in sight, and in fact, there's little electricity or plumbing either. What we're all most struck by is the workmanship that goes into each piece. "So much of what is made in the world today is manufactured, and there isn't a face behind it," says Alba. "It's really cool to know there's a human touch."

Later, as we head to our next destination, Alba suggests that she and Minkoff number each bag and include a hang tag with photos and a story behind the women who created the textiles for it. "If you can put a face to something, it makes it more special," she says. The collaboration consists of two bags: a tote and a pouch, at right. "It's an everything bag," says Alba of the tote, which can function as anything from a diaper bag to a gym sack.

We visit four co-ops over the course of our two-and-a-half-day trip, all separated by many miles. It is a rare opportunity to see the beautiful landscape and craftsmanship that exists in Guatemala, where weaving is the biggest industry after agriculture in the region, and also to observe an intimate side of the country that isn't typically accessible to tourists. Despite the fact that 80 percent of the indigenous population lives in poverty, the people here project warmth and take rightful pride in the work they do, welcoming us into their homes, eager to share their craft (one group even stages a dance performance for us). Woven into each textile is a strong sense of heritage and tradition.

And empowering these women makes a difference. In Guatemala, girls traditionally stop attending school at around 10 years of age to help take care of their younger siblings, while their brothers continue to receive an education. However, as more and more women become financially independent through small businesses like those we're visiting, they not only help pull their communities out of poverty, but they also force cultures to acknowledge the power of their female citizens. "Not to be a man basher," says Alba, "but investing in women is such an untapped resource."

Alba relates to the circumstances of these women in a real way. Back in California, her own parents were barely out of their teens when they had her, and they struggled to make ends meet. "My dad joined the Air Force so he could get paid and go to business school," she says. "And my mom regularly worked three jobs at a time. Hollywood was so far outside the scope of my reality. But my mom was my biggest supporter; I wouldn't have been able to do it without her. And in Guatemala the women will do anything to give their kids a better life."

At lunch on our last day in Antigua, Alba arm-twists her security guards to loosen their grip and directs us to a tiny restaurant she's discovered. There's a lovely courtyard in the back, and we order rosé and enjoy a moment of peace under an awning of trees. Until...splat! A bird poops directly on Minkoff and me. Alba quickly jumps to our rescue (with a pack of Honest wipes, naturally), and we write off the incident as a sign of luck--and good fortune for the mission Alba and Minkoff take so seriously. "The end goal is to have a healthier, happier world," says Alba. "And come hell or high water, we're going to get it done."

More from Glamour:
10 Things He's Thinking When You're Naked
56 Phenomenal Wedding Dresses That Will Make Your Heart Skip A Beat
What Guys Really Think About Your Bra
What's That Salad the Kardashians Are Always Eating?
10 Makeup Tips Every Woman Should Know
6 Things Men Never Notice During Sex

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

The Ultimate Guide to Starting a Side Business on Etsy

$
0
0
This post was originally published on Unsettle.org

In a four month period in 2014 I turned $0.30 into $5,000 with Etsy.

Maybe it was timing or maybe it was luck, but I stumbled across a way of using Etsy that helped my Etsy shop start making sales just days after the first listing.

And since it seems as if many of you are interested in opening Etsy shops, I thought it would be helpful to show you how to start an Etsy shop so you can open your shop with a bang.

With the right product and a few key actions, and you should be able to make far more than I have, but note that Etsy is only good for side businesses. Rarely will you be able to quit your job and become an entrepreneur just with an Etsy shop. Here are 11 reasons why, but if you're interested in just sticking with an Etsy side hustle, this guide is for you.

Here's how I did it, and a few lessons I learned along the way:

How I Turned $0.30 into $5,000 with Etsy

It was May, 2014 and my fiance and I were gearing up to tie the knot.

We would marry on July 19 and were throwing a DIY wedding.

We were trying to incorporate bits and peices of our personalities into the wedding, and since I freaking love popcorn, we thought it would be fun to have a popcorn bar.

Always looking for ways to personalize aspects of the wedding, I decided to design custom popcorn bags.

I opened up Adobe Illustrator, obsessed over the design for our bags and then bought one paper bag to test the design with. It cost $0.10.

I was thrilled when the bag printed perfectly.

A couple of days later, I was on the treadmill searching a wedding Facebook group for popcorn machine rental suggestions, and I noticed some brides asking about custom paper bags for their favours, candy bar or popcorn bar.

The chronic side hustler that I am, I wondered if I would make any sales if I listed our design on Etsy.

I had a photo of the bag on my iPhone, so that morning I downloaded the Sell on Etsy App, set up a shop and listed my first item for the $0.20 listing fee.

A week went by, then a week and a half. And then I got my first sale.

As I customized the design for the first sale, a second sale and then a third rolled in.

And within the four months of opening the shop -- including a two week hiatus while we were getting married -- we managed to earn over $5,000 in our shop.

Here's how you can do this, too.

How to Start an Etsy Shop: The Ultimate Guide to Getting Started on Etsy

So many people get stuck on the logistics of starting their shop, so they just never do it.

After all, you have to:

• Think of a name
• Design a logo
• Make your items
• List your items
• Decide on pricing

..and it all seems daunting.

But don't let these small things prevent you from making your first listing on Etsy.

Here are a few tips to help it go smoothly and get your shop up and running as soon as possible:

Naming Your Shop

When you set up an Etsy shop, the first thing you have to do is name it.

But when you go to name your shop, don't obsess over it!

Think about it. When you last purchased something from Ebay, Amazon or Etsy, do you remember the name of the shop you purchased it from?

Sure, it's important, but it's not going to make or break your success.

You have one chance to rename your shop, so pick a name right away, and you can always give it more thought later on.

I picked the name for my shop quickly by just choosing two words and smushing them together.

Designing Your Shop

Many sellers obsess over their shop design, but people generally come across your items through the search engine, so it pays off to spend more time on your listing rather than the shop design.

Basic is better than messy or under construction, and you can always design your shop after your first item is listed.

Creating a Logo

Creating a logo is relatively important, but unless you have graphic design skills, I would outsource the logo to somebody on Fiverr. Give them your vision for what you want it to look like, or a color pallete if you have one in mind, and let them design one for you.

I didn't even have a logo for my shop until at least two months after I listed my first item.

Creating The Perfect Listing

The idea of this post is to have you "just ship it".

I don't want you entering analysis paralysis and freaking out about every aspect of your Etsy shop.

Sure, you want to do things right the first time, but you can have the prettiest design in the world and the best shop name and it won't do you any good if you haven't listed your product.

So here's what I want you to do:

Create a Prototype

One huge mistake that many people make when they initially start their Etsy stores is making more than one test item before they open their shop. They think they need several listings and variations on their item before starting.

Here's why this is flawed:

  • Realistically, nobody will even pay attention to your shop except for your friends and family initially. So you don't need to impress potential buyers right away with a lot of choices.


  • If you spend hours creating your item in half a dozen colours or designs, how will you feel if nobody buys it? You're going to feel discouraged. If you just create one prototype of the item, you can test and troubleshoot without being discouraged by all your hard work being ignored.


  • If your item and shop is set up in a way that allows special orders, you'll find that you get a lot of special order requests, and your hard work will be under appreciated because everyone wants something custom.


  • It's a waste of money and time, and it's also a great excuse to not get the shop up and running, which is really just your self-doubt and fear pretending to be practicality.


So pick a design or color you think will do the best and create just one. Then you have to take amazing photos of it.

Take a Photo

The photo is the first point of contact between your potential customer and your product. If you spend 6 hours starting your shop, I want you to spend 4 of them taking the perfect photograph.

Yes, my first photo was an iPhone photo with a grainy background and the contrast turned up too high, and I have no doubt that if I spent just a little bit more time taking a nice set of photos I would have been able to make $10,000 with that $0.30.

Some photo tips:

  • Neutral backgrounds always perform better than busy backgrounds

  • Use props sparingly, but don't underestimate the power of a good prop

  • If you're using a DSLR, turn up the aperture on your camera so that the item is in focus and the background is blurred

  • Don't worry about investing in a great camera. Use whatever you have -- an iPhone or point and shoot will do

  • If you are using an iPhone, download the free Snapseed app. You can blur out the background with the app and adjust the color as necessary

  • Study the photographs of successful stores who sell similar products to you. What makes them good? Try to replicate their technique.


Etsy itself has some great guides on their blog for taking great product photos. Once you have the perfect photo(s), you need to set your price.

Choose a Price

Choosing price can be difficult.

There is a lot of advice out there to "charge what you're worth", but if you're a new Etsy shop without any sales under your belt, here's what I'd do in your position:

1. Add how much it costs to make your item:

How much does the material cost?

Here is the calculation for my item:

Paper bag: a $0.10
Printer ink: about $0.10

Total: $0.20

2. Add how much the upfront costs are:

Do you have to buy any equipment, or design elements?

I had to buy a commercial font for a one time fee of $5, and a vector for the design at $1.

I could print an unlimited number of these designs with the purchase but I divided $6 by 100 sales as a moderate estimate.

This is about $0.06/bag.

3. The cost to list the item:

Unless you have free listings, the cost to list your item with Etsy is $0.20 -- not per item, but per listing.

That means that you have 100 of the same item in one listing, but it will only cost you $0.20 to list it. Etsy won't charge you $0.20 for every item you sell.

They do, however, take a small portion of your sale, but you won't have to worry about that now.

4. Total

With the three steps above, the total for my bags was $0.26 per bag, plus an additional fee of $0.20 to list the item.

So each bag might cost $0.30 if I only sold a few orders for that listing.

Value of your time

If it takes you an hour to make an item, how much do you want your time to be valued?

If you want to make $30/hour, add the cost of material to the value of your time and then you have what you need to make to have a profitable product.

Stalk Your Competitors

Go to the Etsy home page and type in some keywords to find other sellers who offer items similar to yours. What are they selling? How do their products differ? And what are their prices?

New sellers need to be competitive, so price your item slightly lower than the competitors.

As you begin to gain reviews on your item, you can increase the price from there.

Crafting the Perfect Description

Every single time I list a new item, I realize just how much I hate writing descriptions on Etsy.

They need to be ultra-detailed, and although this may surprise you considering I tend to write detailed posts, unless I am super excited by the subject matter, detail isn't really my jam.

But luckily, I have a shortcut for you...

Find a seller who offers something similar, and use their product descriptions as a template for yours.

No, I'm not suggesting you plagiarize their product description!

You don't want your listing to be exactly like another, and they also worked long and hard to come up with a detailed description.

But it's completely okay to use tested methods.

Make note of the details they've included, because chances are, they have included those details because their customers have asked about them.

You might consider including these details for your own product.

As I was doing this for my shop, I found that other custom paper bag sellers on Etsy took custom orders. And I found that they usually had a separate item for special orders that the buyer could add to their cart.

They usually had a "policy" for the size options and had some key words like "customized," "personalized" and "rustic".

I emulated them, personalizing and changing the content as per my item as well as my "brand".

Now that you have the perfect photo, an awesome description and a prototype of your product, you can sit back and wait for your first sale.

Well, sort of.

Landing Your Very First Sale

Getting to your first sale is exhilarating. And it's also like getting to the top of a small mountain. Once you are at the top, you gain momentum and it's downhill from there.

It's fine if you want to just sit back and wait for the sale to come to you. But there are better ways.

You can do one of two things, after you have your first product listed:

Sit back and wait for your first sale
Track interest and test different scenarios until you hit a sweet spot.
I'll be completely honest and let you know what I did, but then I'm going to tell you what I would do if I were to do it over again:

How I Lucked Out

Because the shop was meant to be a side hustle for me, as opposed to a career, I took door #1 -- to sit back and wait for my first sale.

Luckily, I didn't have to wait long, and about a week after I posted the listing, my iPhone notified me that I landed my first sale.

I was lucky that before I'd even shipped my first sale, I landed my second and third.

What I'd Do Next Time

If I were to take the Etsy shop very seriously, I would have taken a different approach with landing my first and subsequent sales.

And this just so happens to be the approach that I've taken with a couple of new items I've released:

Create a spreadsheet and record how many views and favorites my listing(s) had daily.
Include the price of the item, and the photo that is shown, and the keywords on the spreadsheet.
If your item has 100 views each day but only 1 person is favoriting your item and you haven't made a sale, the keywords are probably fine, but your photos or description is missing the mark.

If many people favorite the item but you haven't made a sale, the photograph is probably fine, but the price or description is failing.

So test different solutions.

For instance, in the photograph scenario, test what happens if you drop the price by 10 percent. Test it for a week, and if you still haven't received any more sales, play with the description of your product.

All the while, track your views, favorites and sales in your spreadsheet with the appropriate information.

Advertising or Sponsoring Your Listing

Many people take a different approach to landing sales:

Advertising.

There are a number of ways to go about this.

You could:

  • Create a Facebook page for your shop and pay for a promoted Facebook post linking back to your shop

  • Promote the items directly in Etsy to show up above the rest of the "like" items

  • Create Google ads for your listing

  • Sponsor posts on Twitter


There are a myriad of other ways to advertise for your item, but these are the best bet.

If you have studied the listings of successful sellers who sell similar products, test the market and advertise your listing and you still don't have any sales, you may have picked the wrong product.

But because you only made one prototype (right?!) it's no big deal. You can just go ahead and test another.

Now Go Out and Conquer Etsy

This isn't rocket science. You can definitely create a successful Etsy side business.

And the beauty of having your own eCommerce business?

You can choose to grow it, or just have fun with making some extra money on the side with it.

And Etsy even has a vacation mode. So you won't have to worry about your shop when you go away.

Now stop procrastinating and start working on listing your first product!

Sarah Peterson encourages people to never settle for careers they don't love. Find your perfect lifestyle business idea with her free course so you can stop settling and start building your dream.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

Viewing all 18689 articles
Browse latest View live




Latest Images