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The Best Thing I Discovered When I Stopped Shaving My Legs

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Last weekend, a friend of mine stood up in a room of Tech Integration educators to give a presentation, and spoke about not shaving her legs.

I stopped shaving my legs in 2002. And yet, only in helping her prepare for this speech did I realize that I didn't know my own answer to the question of, So why don't you shave your legs? Believe it or not, people never ask. My friend Margaret said that after 20-some years of seeing people look at her legs, and feeling the embarrassment they felt for her, she felt compelled to answer that unasked question. Her courage inspired me to articulate my answer, too.

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I stopped shaving on a trip to Ecuador. As I traveled through rural villages and learned to appreciate the hard and proud lives of indigenous women and men and children, shaving just disappeared from my radar as a valuable use of my time. In that raw glimpse of humanity I witnessed every day, the hairiness of my legs was not relevant to my identity, and I loved that feeling. Not being wrapped up in my physical appearance made every part of me feel more real and alive.

Most women I know, including myself back then, would argue that they shave their legs because they like the feeling, and that they do it for themselves. I was surprised, then, returning to America, that my hairy legs were an issue, and I felt huge pressure to change that part of myself in order to be accepted. People cringed and made snide remarks, and my legs felt very ugly. The only thing that made me more uncomfortable than being an American woman with very hairy legs was the fact that I couldn't reconcile this with the furry freedom I'd just relished in Ecuador. In my quest to live intentionally, I wanted to know, when geography was set aside, which was the most authentic me?

I decided to keep my legs hairy until I was comfortable enough that I could tease apart the expectations from my personal preference. I reasoned that only when I didn't feel judged by others, when I stopped feeling pressure because no one around me cared anymore, when it finally felt as small as my own individual choice -- only then could I finally determine if shaving was something I really liked or not. I was never exactly committed to making a particular statement, or even committed to having hairy legs at all. I just wanted the space to open-mindedly decide.

And so the years have gone by.

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Not shaving has taught me about the absurd amount of societal pressure we don't realize we live in and perpetuate, regarding what we do with our bodies. This "choice" clearly has an appropriate answer we're expected to follow. I get long looks if I wear a bathing suit, or when I wear a skirt in public. Teenagers have whispered and snickered at my legs in disbelief. A number of people asked me whether I planned to shave my legs for my wedding. (I know no brides who get asked if they're considering growing their leg hair out for their wedding.)

I didn't realize it at the time, but this process was shaping something very powerful inside me. With the buck stopping at my hairy legs and the disapproving looks all directed there, I felt exempt from the countless other physical expectations of women. Perhaps this was because, to others, I obviously wasn't even playing in the same ballpark anymore. So, not wearing make-up didn't seem like a problem. I stopped shopping at trendy stores with business practices I didn't support. I took random jobs to gain rich life experiences, without any regard for building a career or family in my 20s.

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I noticed that I lived with a free pass to be myself mostly when I lost it -- when I did try shaving my legs a few times over the years. Each time I felt completely exposed, naked. When my legs stopped being so noteworthy, I was pulled back into the riptide of being measured by the hundred other standards set for being a woman. I felt more judged, not less, which I think is a part of what American femininity is about. Judged by ourselves, by each other, by the men we want to impress, by those younger than us, by those older than us, by our perceptions of what the magazines and movies and billboards expect. On those few occasions when I shaved my legs, my mind went down an old rabbit hole that I'd never realized I used to call home. Those days it seemed obvious that next I should pluck my eyebrows. Then it felt most appropriate to wear a bit of make-up again. Blow-dry my hair. Wear a more flattering outfit because people say to show off these great long legs of mine. I found myself back in the sea of messages about femininity that my hairy legs had distanced me from, and I wasn't strong enough to swim there and know for sure who I was. It became more work for me to feel less beautiful than ever.

I never intended for my legs to be a statement, but they have grown into a private little message of self-preservation to the American standard of beauty, one that says I am tagging out of this game. I've happily discovered that while the world is busy looking at the wild jungle on my legs (or even if it's just that I think they are), I'm left with a tremendous amount of freedom to decide everything else about what I want to look like for myself -- to explore authenticity in countless other ways. And that is how I ended up loving my hairy legs: because they have offered me this amazing protection and buffer from trying to measure up.

Margaret spoke of moments when her hairy legs had empowered others, and I don't know if that has ever been true of mine, but I do know that they have empowered me. So whatever you choose to do with your own legs, three cheers to you. I just ask that you respect that mine are standing with me, hairy, as my sacred daily reminder to be more authentic. And ironically, authenticity is the key to beauty anyway.

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10 Personalized Gifts Under $100 To Order RIGHT Now

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Trying to figure out what to give your loved ones during the holidays can be stress-inducing, to say the least. As a result, some of you will resort to giving the same gifts you've given in the past, while hoping that the recipient won't remember it's the tenth bottle of perfume they've gotten from you. Oy!


But there's a better way -- consider the personalized present. By taking the extra step to get something personalized, the gift goes from being just another trinket to becoming a lovely keepsake. You can go the traditional route by monogramming a plush robe, or get a bit funky and have their initials rendered on a necklace in Morse code. The possibilities are endless. However, you'll want to get your orders in now -- most items will ship in 5 to 7 days but some items take 2 to 3 weeks. 


Here's a look at 1o personalized gifts that we're sure will bring an extra big smile to anyone's face. Plus, they all retail for under $100. #Winning



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The Only Eyeliner Tutorials You'll Ever Need Are On Pinterest

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Applying eyeliner is easier than you think, and Pinterest is here to prove it. 


Out of the sea of liner tutorials, there are a handful that stand out. No matter what your skill level (no one can really match the wings on both eyes), we've gathered all the looks that are great for day, night or whatever vibe you're going for. 


Whether it's a classic cat-eye or a graphic work of art, these simple eyeliner how-tos will never go out of style. Check out the step-by-step guides below and happy lining. 








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Photos Of Beautiful Dogs With Their Equally Beautiful Model Parents

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Sometimes a writer's job is hard. And other times we get to look at pictures of rescue dogs who have supermodel parents.


And here, thanks to the pet fashion site Mrs. Sizzle, who profiled a few of NYC's most symmetrically-faced dog-lovers, you can too.


"We asked some of the most gorgeous dogs we know to model with their owners on the streets of NYC," they write, and asked their humans what they love most about their four-legged friends. When Michelle Buswell isn't on the cover of Elle, for example, she's busy loving Monster for how he "patiently waits for me to open my eyes when I am sleeping."


It's the tough stuff like this that makes Mondays feel a little less Monday-ish.


See the pictures below, photographed by Emmy Park, and read the full series at Mrs. Sizzle.



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How To Carry Taylor Swift's Sold-Out Purse (Without Buying It)

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Yep, you can carry the same purse as Taylor Swift without actually having to buy it, but it's still going to cost you a little coin. 


The singer was spotted carrying around the sold-out Elizabeth and James Black Charlie Satchel, which retails for $645. 



For those of you with a budget that's not exactly that high, the purse is available to rent on, you guessed it, Rent The Runway. For a four-day excursion with the bag it's a $100 bill, while an eight-day rental costs $160. 



Those prices are extreme discounts in comparison to the purse's actual retail value, but it might be hard to justify a $100 splurge for a product that'll only last you for four days.


If you still want to look, eat and breathe like Swift for longer than a week, here are some chic alternatives to her go-to bag that won't break the bank.



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These Photos Show The Beautiful Side Of Being 'Marooned'

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Your car breaks down in the middle of nowhere and what do you do? If you're anything like the subject of this photo shoot, you live it up -- you've got nowhere else to be. We hope we would be so graceful and stylish under pressure. 


Dubai-based photographer Sherif Mokbel created the below scenario for one of his recent photo series, aptly titled "Marooned." In the series Mokbel staged a photo shoot with model Paulina Wielińska about an hour outside of Wroclow, Poland, where she played the part of a stranded driver. Mokbel told The Huffington Post he loves the "vintage style" portrayed in the shoot and that "classic never dies." He also said, "I was traveling to Poland for other shoots. I fell in love with their dirt roads that traveled across those fields, something we don’t have here in Dubai where I live."


In order to make use of Poland's beautiful countryside, Mokbel came up with the idea for a "stylish vintage-looking girl whose car broke down" and worked in the juxtaposition of having the model seem not to care about her situation by having her do mundane things, such as changing her clothing, putting on makeup, smoking and drinking.


Check out Mokbel's amazing work, replete with cinemagraphs, in the photos below.



Check out more of Sherif Mokbel's cinemagraph work here!


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New LEGO Slippers Will Spare Parents The Unique Pain They Know All Too Well

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For decades, parents of little kids have bonded over the uniquely searing pain that occurs when you step on a LEGO




Now the LEGO brand has teamed up with French advertising agency Brand Station to create some slippers with extra padding that will protect parents from this tortuous sensation.


Behold!




According to the French blog Piwee, Brand Station is only producing 1,500 pairs of the slippers, which will be distributed randomly to people who fill out a Christmas wish list on the LEGO France website.


As part of the holiday promotion, Brand Station also shared a video that shows the making of the branded slipper. It has been met with many cheers of "Bravo!"





Here's hoping this pain-preventing product someday becomes available to all parents!


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Thinx Period-Proof Underwear Ads Called Too 'Offensive' For Taxi TVs

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Last month, period-proof underwear company Thinx faced pushback for its proposed ad campaign. The media company which vets ads for the New York Metro Transit Authority (MTA) called the PG-rated advertisements "inappropriate." After considerable media coverage, the ads were approved to go up in the New York City subway. But just a few weeks later, Thinx has run into another company that finds its ads too objectionable to run -- this time in New York City taxis.


Thinx sent a short video to Vistar Media (see below) in order to gain approval to be featured on taxi TV screens. According to The Cut, Vistar Media itself supported the video, which showcases the same egg and grapefruit imagery that is in the company's subway ads. However, in an email exchange obtained by The Huffington Post, a representative from Vistar Media told the Thinx team that Creative Mobile Technologies (CMT), one of Vistar's advertising partners, "decided that the creatives could be offensive to riders."





Miki Agrawal, CEO and co-founder of Thinx, told The Huffington Post she was "in shock" when she heard the ads had been rejected. She said Thinx sent Vistar Media evidence of the backlash that had resulted from the earlier incident with the MTA's media company, and gave CMT another opportunity to approve the video. As The Cut reported, Vistar told Thinx that CMT does "not have a problem advertising for the brand, just the specific creative."


Agrawal told HuffPost that her company hopes CMT will reverse its decision. She also said Thinx has no plans on making changes to its ads.


"All the different media companies are run by literally the old boys’ club," she said. "New York City and all these ads are meant for the male gaze. It’s time to change that. It’s not about the male gaze anymore. It’s about equality."


The Huffington Post reached out to Vistar Media and CMT for comment but had not heard back by the time of publication.


H/T The Cut


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Pregnant Chrissy Teigen Rocks A Form-Fitting Gray Dress

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This is not your average dog walking attire. But then, Chrissy Teigen is not your average dog walker.


The supermodel stepped out in New York City Monday, giving Kim Kardashian West's maternity style a run for its money. The gray, form-fitting dress, green overcoat and strappy tan sandals were the perfect match for the unseasonably warm weather. 



Fans of the hilarious supermodel have been following her pregnancy closely on social media, where she recently welcomed her "new thighs," adding that they "appeared out of nowhere but I'm not mad at it!






If these first few pregnancy looks are an indication of what's to come, there are sure to be some epic (and LOL-worthy) moments in the months ahead.


Also on HuffPost Style:


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Michelle Obama Brings Broadway To The White House

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First Lady Michelle Obama hosted an event on Monday honoring some of the best performing arts students from around the country, inviting some special celebrity guests to hold panels and workshops for the students.


"We always think that there’s a good reason to invite a bunch of talented young people to the White House to make sure they know how special they are. The President and I and everyone on this stage, we know how extraordinary you guys are," she told the students. "And these folks are here today to honor you and to hopefully inspire you. They’re also here with an important message for you about what it takes to succeed, not just on Broadway, but in life."


Obama also showed off some of her dance moves with singer Gloria Estefan and choreographer Sergio Trujillo, who taught one of the workshops.



Actors Kristin Chenoweth, Matthew Morrison and Whoopi Goldberg, Hollywood producer Harvey Weinstein and Broadway legends Andrew Lloyd Webber and Stephen Schwartz also joined the festivities.


At the event, called "Broadway at the White House," the students got to learn about various aspects of musical theater, including acting, composing, dancing, costume design and, of course, singing, which Obama joked is "something I know nothing about."



The day began on a somber note, with Obama acknowledging Friday's terrorist attacks in Paris and holding a moment of silence to honor the victims.


"Our thoughts and prayers of course are very much with the victims, their families, and all of the people of France. And we will continue to keep them in our hearts in the days ahead," she said. "As my husband said on Friday, this was an attack not just on France, our dear friend and ally, but on all of humanity and our shared values. And as we mourn, we know that we must continue to show the strength of those values and hopes that the President spoke about when he talked. And the beauty is that all of you here, our young people that are here, you all reflect that passion, that creativity. You all are a part of those values that the President talked about. That’s what we’re protecting. We’re protecting what you all represent."


According to the White House, the event will be part of a TV special, "Broadway at the White House," airing on TLC on Thanksgiving.


You can see more photos of the event below.


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The Best Affordable Lip Balms. We Tried Them So You Don't Have To.

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It's chapped lip season. The worst season. And it seems like re-applying lip balm has become our full-time job. With so many different options out there, how is one supposed to know which ones actually work? Well, we decided to find out.


We tested out the most common (and affordable) lip balm brands -- the ones you can basically find anywhere -- and ranked them according to our results. We assigned nine of our editors try one of the lip balms below for two weeks and report back. The results might surprise you ... 



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We Tested Touch Screen Gloves To See Which Ones Really Work

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Texting while wearing a pair of gloves is a headache. So many tech gloves don't actually work, and sending a one-sentence text, which should take about 20 seconds, ends up taking 20 minutes. The Internet is full of tech glove rankings, but so few actually show how effective each pair really is. So we decided to take matters into our own hands (literally). 


Here's what we did: We had one editor turn off her auto-correct and try 11 different pairs of fashionable tech gloves. We gave her one minute to try to type the following sentence: "The quick brown fox jumped over the lazy dog" (a sentence which contains every letter in the alphabet). Below you'll see how long it took her to type the sentence and then a ranking of the 11 pairs of gloves. 


Now you can figure out the best gloves for texting without getting frostbite.



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How To Clean Your Your Curling And Flat Irons...Because We Know You Haven't Been

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A hair straightener is basically a lifeline (buh-bye, stubborn fly-aways), but you clean it...never. And hi, all that product build-up on the plates is quickly canceling out all the effort you put into styling your hair in the first place. So we found an easy solution to help you get rid of the residue.

Related: 28 Hairstyling Tricks Every Woman Should Know

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What you need: Cotton balls, rubbing alcohol and a warm, damp cloth

What you do: When your flat iron is completely cool (and unplugged), dip a couple of cotton balls in the rubbing alcohol and gently swab them to clean the plates. When you're done, wipe down the entire flat iron with the cloth.

And if the hair product is really caked on: Grab a clean toothbrush or Magic Eraser (the world's best abrasive). Give tough-to-clean spots (like the lip between the plate and the plastic) a concentrated scrub.

When you should do it: One final PSA: You should actually be cleaning your flat iron at least once a week. Your blowouts will thank you.

Related:

How Not to Get Lipstick on Your Wine Glass
Yesssss! Spray-Paint Nail Polish Now Exists
The 9 Best Holiday Manicure Trends

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How to De-Static Your Skirt from Your Tights

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You are wearing the cutest skirt ever, but your entire day has been spent tugging at the hem, which keeps awkwardly creeping up on your tights. (Damn you, static cling!) Here, the easiest way to keep everything in its rightful place.

Related: How Freezing Your Tights Will Change Your Whole Damn Life

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What you need: A can of hairspray (the aerosol kind)

What you do: Point the can under your skirt, about eight inches away from your tights and give the area a couple of light sprays.

How it works: Dry air increases the presence of static electricity. Hairspray adds moisture to said air. Ergo, hairspray kills the static electricity that's caused when two different fabrics rub together. (You can also lightly wet your hands and run over your tights throughout the day.)

So? Your skirt can now return to its natural swish.

Related:

Sorry but You're Wearing Your Ankle Boots All Wrong
The 6 Best Hat Trends This Winter
5 Ways to Wear Winter Boots Without Looking Like a Snowman

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Jennifer Lawrence Is Radiant In White For 'Hunger Games' Premiere

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Jennifer Lawrence continued her press tour for Dior -- er, for "The Hunger Games: Mockingjay -- Part Two" -- at the Los Angeles premiere Monday night, wearing arguably her best look yet. 


Clad in a white body-hugging Dior gown with sheer paneling, intricate gold embroidery and a scalloped, plunging neckline, the 25-year-old looked positively radiant on the red carpet. 



This appearance marks yet another home run for Lawrence over the past few weeks. She's wowed at premieres for the highly anticipated film all over the world, wearing a low-cut aubergine gown and a daring, sideless number, too. 


Of course, being the girl on fire and all, she did pair the ethereal look with a fierce red lip and tousled hair to give it a bit more edge. 



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Brad Pitt And Angelina Jolie Snuggle Up On The Cover Of Vanity Fair Italia

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Brad Pitt and Angelina Jolie grace the November 2015 cover of Vanity Fair Italia, looking picture-perfect as always. 


The couple posed for a series of intimate portraits by photographer Peter Lindbergh. On the cover, the two are seen holding each other in a loving embrace. Jolie wears a simple silk slip while Pitt channels a scruffy James Dean in a plain white tee. (You can see more photos from the shoot at Fashion Gone Rogue.)



In various recent interviews, the couple opened up about working with each other in their new film, "By the Sea." 


Jolie, who directed the movie, recalled the awkwardness of shooting sex scenes with her husband in an interview with Entertainment Weekly. 


"I’ve done sex scenes before. But this is obviously different," she said. "It’s the strangest thing in the world to be lying naked in a bathtub with an iPad that’s showing you the shot outside, while your husband is at the door and you’re directing him to come in and make love to you." 


Meanwhile, Pitt had nothing but wonderful things to say about his "sexy" wife/director. 


"The plan was to make something together, with complete autonomy, in the footsteps of Gena [Rowlands] and John [Cassavetes] -- and keep it a family affair. We, by our own admission, were overdue," he told V magazine.


He continued, "If I'm going to work, I want to work with my wife. [It's] surprising how much I enjoy the direction of my wife. She's decisive, incredibly intuitive, knife-sharp, and might I say, sexy at her post. I trust her with my life." 


 


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Kendall Jenner Is 'Wonder'-fully Blonde In Vogue

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Another month, another new hair color for Kendall Jenner -- in Vogue, that is. 


The brunette beauty channeled her inner "Alice in Wonderland" for a spread in the glossy's December issue, swapping the pink hair she sported in November's Vogue for some badass bleach blonde locks. 



Posing in clothes by Dior and Louis Vuitton, Jenner proved her modeling career is in full force with features in fashion's most iconic magazine two months in a row.



And of course, because they do everything together, bestie Gigi Hadid appears in the issue, too. Vogue share a photo from Hadid's spread to Instagram on Monday:



A photo posted by Vogue (@voguemagazine) on




Kendall, Gigi and J-Law on a horse? This month's issue is shaping up to be a good one. Head to Vogue.com to see Jenner's spread in all its "Wonderland" glory, and pick up your copy when it hits newsstands Nov. 18.



 


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Weekly Roundup of eBay Vintage Clothing Finds

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No time to page through thousands of eBay listings? Then just sneak a peek at my Weekly eBay Roundup of top vintage clothing finds.

This eclectic mix of designer and non-designer vintage clothing and accessories caught my discerning eye because of its uniqueness, contemporary feel and highly collectible nature.

As always, buyer beware! Be sure to read the listings closely and contact the sellers with any questions.

This week's Roundup includes lots of great items. Don't miss the Art Deco ostrich feather cape, the 1950s Christian Dior evening gown, the Givenchy crochet sweater coat, the 14k turquoise peacock brooch, the 1930s silk chiffon dress and the Celine shoulder bag.

ebay roundup of vintage clothing finds



GET READY, GET SET, BID!!!
(Click on Pic for More Info and Auction Links)



Which item is your favorite? Leave me a comment below to let me know.

Did you know you can receive the eBay Roundup of Vintage Clothing Finds via email? Sign up here. Your information will never be sold or shared and you can easily unsubscribe at any time.

DISCLOSURE: Editorial selections are made by Zuburbia with no direct promotional consideration from the featured eBay sellers, however Zuburbia may receive revenue as an affiliate member of the eBay Partner Network.

PLEASE NOTE that Zuburbia does not endorse the use of fur, feathers, leather or animal skins in fashion. Any of these selections are offered only as more thoughtful and eco-friendly alternatives for contemporary fashionistas who have not yet eliminated animal products from their wardrobes or for collectors who are seeking to preserve these items.

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Caitlin Stasey Breaks Down Why Hollywood Sexism Is Just 'F**king Lazy'

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In the latest video from StyleLikeU's "What's Underneath Project," actress Caitlin Stasey shares some powerful truths about navigating the sexism in Hollywood. The ongoing video series captures diverse people stripping down to their underwear while candidly answering questions about identity, body image and self love. 


In the video above, published on Monday, the 25-year-old Stasey reveals that sometimes being the "pretty girl" isn't so pretty. 


“I wore high-waisted jeans to an audition once," Stasey said. "I then got a phone call from my manager saying, 'The director doesn’t think you’re sexy anymore, he thinks you’re just a mouthy girl next door.'”


The actress went on to explain that while, as a white woman, she sees herself represented in media, the representations are nearly always based on the sexualization and objectification of women. 


"Some of the greatest female heroines have been born in the hearts and minds of men. That's my difficulty -- watching old white men write for young women, or write for any marginalized individual, because they just have no f***king idea what they're talking about," she said.


Stasey's frustrations don't come from having "pretty girl problems," but from understanding that Hollywood is often more interested in her beauty as a commodity rather than her talent. 


“People are genuinely f***king lazy. They know that the quickest way to make a dollar is to objectify and humiliate women.”


The Australian actress has been a consistently outspoken critic of misogyny in the entertainment industry. In July, she called out a magazine for pulling an interview with her because she refused to pose nude for the cover shoot


 


Also on HuffPost:


 


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How "Love Your Body" Became A Marketing Slogan

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In 1991, Naomi Wolf's The Beauty Myth called attention to a lie we've all been sold: women must be beautiful to be happy. In the years since, a new myth has taken shape: we have to feel beautiful to be happy. And at the heart of this myth is a ubiquitous and affirming mantra that's been bastardized by the advertising industry: "Love your body."

The essence of this phrase is, of course, commendable, as is the entire body positive movement. But increasingly and effectively, advertisers have manipulated it to reinforce narrow standards of beauty, keep female self-esteem linked to appearance, and, perhaps most insidiously, maintain women's status as sexual objects.

Nearly a quarter-century after Wolf's seminal book, it's worth asking: how much has really changed?

The "Real Beauty" Lie

The most high-profile example of the new beauty myth is Dove's Campaign for Real Beauty, which launched in 2004 and, in its first move, advertised Intensive Firming Cream with billboards and magazine spreads featuring non-model women of various sizes posing confidently in underwear.

Several critics challenged the notion that these images were actually promoting body positivity. Salon's Rebecca Traister pointed out that selling women skin-firming cream "tested on real curves" directly contradicts the message that the women are perfect just as they are. And in The Atlantic, Virginia Postrel noted that the women in this ad were also "all young, with symmetrical faces, feminine features, great skin, white teeth, and hourglass shapes."

Postrel also singled out what is really at the crux of the problem with Dove's ads and those like it: it reinforces "the belief that women should care about beauty in the first place."

Lisa Wade, associate professor of sociology at Occidental College and editor of Sociological Images, echoes this critique: "'Every woman's beautiful' still inherently suggests that beauty is important."

While Dove may be the most well-known advertiser peddling this idea, it's hardly alone. Piggybacking on the fat acceptance movement zeitgeist, plus-sized clothing brands have, in recent years, begun to perpetuate the notion that the products they sell can help us love our bodies and, by a false equivalence, ourselves.

Earlier this year, Lane Bryant launched its #ImNoAngel campaign featuring plus-sized women in seductive poses wearing the brand's lingerie, a direct challenge to the Victoria's Secret Angels. In one video advertising the company's Cacique collection, the models recite single-word phrases like "sexy," "hot," and "beautiful," with one caressing her body while purring, "Honey, have you seen all this?" Lane Bryant's website states that the campaign aims to "redefine sexy." Once again, the goal is not to challenge the objectification of women, but to make sure all women can be sexual objects.

Another addition to the roster of brands associating their products with body acceptance is makeup company MAC, whose MACnificent campaign's website reads, "Being Magnificent means being creative, being confident, having fun and most of all, being true to yourself."

In a video promoting the campaign, plus-sized woman Luzmaria Vargas says, "There's so many women out there that won't express themselves for the fact that they're overweight, but if I did it, they can all do it."

But she only "did it"--i.e., posed in a MAC photo shoot--after a makeover she won in a contest held by the company. "Beautiful in and out because it's not about the size or color, it's the inside that counts," text at the end of the video reads.

But if MAC's definition of beauty is really just about what's on the inside . . . why should anyone need makeup to possess it?

The Lie Writ Large

It's not just advertisements telling women that they should feel sexy or that certain products will help them attain this elusive feeling. This supposed wisdom has become so ubiquitous that it's begun to seem like common sense, spilling over into non-branded content as well. A Cosmopolitan article on how to "make your everyday routine so hot, you'll start smoldering" tells readers to sleep in satin because "going to sleep in boxers and an old tee shirt may be comfy, but it won't give you confidence as you walk from your closet to bed."

All the advice to feel sexy brings us back to where we started: instead of challenging cultural ideals of beauty, body-positive campaigns encourage us to adhere to them in the name of self-confidence. Instead of rejecting the male gaze, they tell women to gaze upon themselves favorably by telling us what to buy to accomplish this. In a society that continues to relentlessly push weight-loss products and an unrealistic beauty ideal, women are thus caught in a double-bind, taught simultaneously that they should hate their bodies and that they've failed if they don't love them.

Even advertisements that appear body-positive don't actually aim to make women feel beautiful unconditionally. After all, women won't buy products to convince themselves of something they already believe. "What body positivity advertising is trying to do is tell the customer 'we care about you' and also 'we share your values.' And both of those things are false," says sociology professor Wade. "Companies themselves inherently cannot be principled," she points out, because businesses have a legal obligation to their shareholders to do whatever they can to maximize profits.

Even when ads "don't make you feel ugly and unlovable," she adds, "they do suggest that without their product, you're not the person you could be, and that's an inherent threat. All advertising has an inherent threat. It has to promise to fix the problem, but it has to tell you what the problem is."

Dove wants women to feel good about having thicker thighs--as long as their thighs are firm. Lane Bryant wants women to embrace their curves--as long as these curves are adorned with lacy lingerie. MAC wants women of all sizes to feel comfortable in their own skin--as long as this skin is covered in makeup.

Says Wade:

"I might like to see a world where women were just told, 'You know what? It doesn't matter if you're beautiful or not. You have lots of other qualities that are more important than that."


That message may not sell thigh-firming cream, but it just might help create a culture full of women whose self-esteem is not linked to buying a cream to feel beautiful in the first place.

Women shouldn't need makeup or lingerie to feel sexy. More importantly, they shouldn't need to feel sexy in the first place.

This piece by Suzannah Weiss originally appeared on The Establishment, a brand new multimedia site funded and run by women.

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