Why 'Masters Of Sex' Is The New 'Mad Men'

Since "Mad Men" Season 6 came to an end this summer, there has been a Don Draper–sized hole in our TV viewing schedule. But never fear, Showtime’s latest mid–1900s drama "Masters of Sex" is all that you’ve been missing, wrapped in a comparably sexy package.

"Masters of Sex" tells the true story of William Masters and Victoria Johnson, who pioneered research of human sexuality and sexual response from the late 1950s through the 1990s. The show starts off with the characters at the very beginning and the result is a scandalous, sexually–charged look into what has become a delightful decade to watch on TV.

Here’s why it works:

The subject is innovative.


The workplace drama is charged.


Personal relationships are layered.


Michael Sheen and Lizzy Caplan are brilliant together.


Virginia Johnson is the strongest female character on TV.


The costumes are iconic.


The humor is timeless.


Prejudices and taboos are explored.


No shyness of sex.


It's got all of the scandal, fashion, drama and depth of character that you love from "Mad Men." Just replace advertising with sex research and you have the perfect formula for your next favorite show.

"Masters of Sex" airs Sunday nights at 10 p.m. EST on Showtime.