Katy Perry is now the proud owner of a blonde buzzcut. 

The “Chained to the Rhythm” singer, who recently debuted a shorter haircut just a few weeks ago, shared a photo of her new ‘do Monday on Instagram. 

Perry captioned her photo, “✨fifth element flow✨,” which appears to be a reference to a 1997 movie starring Bruce Willis and Milla Jovovich. 

Perry also posted pictures on her Instagram story, showing that celebrity hairdresser Chris McMillan was behind the cut.

As soon as the singer posted the photos of her new hair, fans pointed out that she looked a lot like two other famous pop stars: Justin Bieber and Halsey. 

At the Grammy Awards in February, Perry landed herself in hot water for joking about shaving all her hair off. While explaining the need for a break from music to Ryan Seacrest, Perry seemingly took a shot at Britney Spears by saying, “And I haven’t shaved my head yet.” 

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For some reason, Donald Trump likes to wear his ties really long ― like down to his fly.

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For Glamour, by Jillian Kramer.

Is it blue? Or is it gold? The debate surrounding the color of “The Dress” dominated a not-insignificant portion of 2015 (such carefree times!). But, two years on, another theory has surfaced about why we saw two completely different colors while looking at the exact same photo. New research out of NYU shows a surprising connection between night owls, early risers, and what color they saw looking at The Dress.

Soon after the snapshot of the now-infamous cocktail dress nearly broke the Internet, scientists offered one potential explanation for why we saw the two different colors: Our brains were making unconscious assumptions about the conditions under which the photo was taken. In other words, those of us who saw a gold dress assumed the picture was taken in the shadows, and those of us who saw a blue dress assumed photo was bathed in artificial light.

However, a new study released this week in the Journal of Vision indicates that what time we wake up and go to bed seems to correlate with what light we view the dress in — and therefore, what color it appears to us.

Early risers are more likely to view the dress as gold, according to NYU clinical assistant professor of psychology Pascal Wallisch’s study of 13,000 people. Night owls, conversely, mostly saw the dress as blue. Wallisch’s research surmises that there’s the connection because people who wake up earlier are exposed to more natural light over their lifetimes, while those who burn the midnight oil, so to speak, are more accustomed to artificial light.

Of course, this is a correlation, not causation, so don’t count on this being a definite answer: There could be other factors at play that the study didn’t address that affect how you see it. Further, correlations only point to interesting connections — not actual answers.

So if you’re an early riser convinced the dress is blue, you’re probably not alone — and this new study still might not give you much solace: the data is admittedly “noisy,” meaning that there were quite a few contradictions that popped up. (In fact, the study’s author says he is a night owl who sees a gold dress.) But hey, at least we’re at least a little closer to possibly understanding the phenomenon than we were before.

More from Glamour:

What’s That Salad the Kardashians Are Always Eating on Their Show?

Ryan Reynolds Reveals He Fell in Love With Blake Lively While on a Double Date With Someone Else

34 Times Kate Middleton and Prince William Gave Us Major Relationship Goals

13 Celebrities Who Have Hot Siblings

12 Photos of the Friends Cast Before They Were Famous That Will Make You Ridiculously Happy

A Look at the Emmy It Girls of the Past 20 Years: Taraji P. Henson, Tina Fey, and More

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Man, you’re never going to believe what may soon be used to make clothes.

It’s a fabric made from cow poop. 

On April 6, the H&M Foundation tapped five fashion innovators for its Global Change Award, a roughly $1.06 million prize celebrating sustainability through “game-changing ideas that can help reinvent the entire industry.” 

One of those winners, Dutch artist and entrepreneur Jalila Essaidi, makes a textile jokingly referred to as “manure couture.” And yes, it’s exactly what you think it is. 

Essaidi’s revolutionary fabric, Mestic, is made from the cellulose found in the dry components of cow manure. The wet materials in cow manure also contain acids necessary “to transform the cellulose into a new material,” she explained in a 2016 interview, meaning there’s even less waste of waste. 

Essaidi explains on her website that the fabric serves as a way to reduce phosphate and nitrogen, two chemicals found in manure that harm the environment and, as of 2016, were in surplus in The Netherlands.

Refinery29 reports that the material itself does not smell like poop, and garments shown in a 2016 fashion show using Mestic really do look luxurious and wearable. 

Essaidi is also the creator of Bulletproof Skin, “a project that achieved bioengineered bulletproof human skin reinforced with synthetic spider silk.”

In other words, she’s a total badass. 

The prize money was awarded to “speed up the shift to a circular waste-free fashion industry,” according to a press release, and winners will participate in a year-long innovation accelerator to help them develop their ideas or products and connect them within the fashion industry. 

While it remains to be seen how close to market Mestic will be after the year-long accelerator program, Essaidi’s intentions are clear. “I just want people to give a shit about the planet,” she said at the award ceremony in Stockholm Thursday. 

While Mestic isn’t guaranteed to be sold at H&M or the company’s other retail businesses, a spokesperson told The Huffington Post that the point of the project is “to spur ideas that could have the potential to create a more sustainable fashion future,” adding, “Hopefully, they will be able to have an impact on the fashion industry as a whole.”

The future of fashion looks crappy, and we’re all for it. 

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If you thought you knew Ludacris, you were abs-olutely wrong.

For many, he was the rapper who turned into the tech guy in the “Fast and the Furious” franchise, where he and Tyrese fight over which dude gets to take the actress from “Game of Thrones” on a date.

But get back. Get back. You don’t know him like that.

In Ludacris’ new music video for “Vitamin D,” clearly a song about people who just need to be out in the sun more, the rapper shows up with the-most-CGI-of-CGI abs possible. And the internet was more brutal than an ab-workout regimen. 

The hate was fast, but he’s not furious. Even Ludacris got in on the joke.

Still, the real problem may be that people forgot Ludacris used to do these weird body transformations in his music videos all the time.

His last album, “Ludaversal,” came out in 2015, and “Battle of the Sexes” was released in 2010. In that time, he’s been busy on the “Fast and Furious” movies, with the latest installment, “The Fate of the Furious,” debuting this week.

With the attention span of the internet, people might be actin’ a fool because they just don’t remember Luda’s ways.

Also, the fake abs seem like an intentional joke. After showing off his god-like muscles and teaming up with Ty Dolla $ign to be some sort of proctologists who exclusively work on models (and seem inadequate at providing proper medical care), it’s revealed that everything was a dream.

Or perhaps Luda was just paying homage to “Rollout.” That’s possible, too.

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Katy Perry has been known to salute Hillary Clinton in her wardrobe choices. Now, Hillz is returning the favor. 

On Monday, Perry posted an Instagram of Clinton modeling a pair of shoes, aptly named “The Hillary,” from Perry’s new footwear collection.

“OMG I LOVE HER SO MUCH,” Perry captioned the photo.

The Hillary is a suede pump with a lucite heel filled with glittering stars and moons. It comes in both pink and seafoam green and retails for $139.

This pump gets our vote. 

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Perhaps Ivanka Trump didn’t need that glowing endorsement from Kellyanne Conway to help boost profits.  

Trump’s businesses are mentioned virtually every time she is, and those mentions came fast and furious over the past year she helped her father become president. There were also headlines over boycotts of Trump products, stores that dropped her lines, accusations of copying designs, retweets from the official White House Twitter account and the hypocrisy of importing goods made in China as her father insisted he’d rebuild the country with American labor. 

It all combined for a hefty increase in sales in 2016. 

G-III Apparel Group, Ltd., which licenses Trump’s clothing collection (her shoe line is licensed through Marc Fisher), reported a “$17.9 million increase in net sales of Ivanka Trump licensed products” for the year ending January 31. The company credits the brand with helping bring up its gross profits as a whole, according to a new annual report released April 3.  

There were observed drops in sales over the period ― at Nordstrom, for example ― and while sales of G-III-licensed merchandise continued to increase, they did so at a significantly slower pace. Forbes reported the brand did $100 million in revenue with G-III during the 2015 fiscal year, when it saw net sales increase by $24.9 million over 2014. 

Trump’s brand declined to comment, and G-III did not return a request for comment by the time of publication. A spokesperson did tell Refinery 29 off-record Monday that “while Ivanka Trump might have been one of its faster growing brands last year, it is not one of the larger brands that the company operates.” The Calvin Klein label, for example, saw twice as much growth for G-III, garnering an increase in sales of $43.7 million.

The news adds fuel to the fire engulfing the Trump family’s numerous conflicts of interest. While Trump announced she was stepping down from her company in January and prohibited the brand from using her likeness in March, she still receives financial reports and profits from the company, even after becoming an official White House employee. An ethics expert told The Huffington Post last month that the only way Trump can truly avoid a conflict of interest is to sell the company or decline a job in the White House. 

The only things that seem certain is that Trump’s brand, like her position in the White House, will continue to be a point of contention during her father’s presidency ― and that any publicity really is good publicity.  

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While many people question Ivanka Trump’s role as an official government employee, others on the internet are questioning something else (albeit much less important): her natural eye color. 

Refinery29 recently resurfaced a debate about Ivanka’s eye color, which centers around the question of whether or not the 35-year-old wears green colored contacts. In certain photos, her eyes appear green. In others, they’re more brown: 

Esquire magazine was one of the first publications to notice the subtle change back in November 2016. The outlet pointed to a picture of Ivanka with two seemingly different eye colors on the same day at the Republican National Convention in July. 

Of course, people’s eye color can look different depending on a few factors ― what they’re wearing, if their hair color changes or if lighting switches. 

Do you think there’s a difference? Scroll through the photos below to find out: 

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Topshop appears to have a bit of amnesia when it comes to promoting a healthier body image. 

The brand is being called to task once again for using dangerously thin-looking mannequins ― this time, by a 15-year-old. 

Mom Zoë Mason shared an image taken by her daughter at a Topshop in Hereford, England on March 30. In an accompanying Facebook caption, Mason explained that her daughter and a friend went out to do some shopping, but came home with “words full of crossness” instead after seeing the displays.

“’It’s not surprising that so many of my friends think they are fat or just don’t like their bodies,’” Mason said her daughter declared as she showed her the severely thin mannequins. “’Are girls not meant to be happy whatever size they are? Are we not meant to even f**cking EAT?!’”

The teen also declared she would stop shopping at Topshop and that the message the mannequins send makes her “want to scream.”

If the outrage sounds familiar, perhaps it’s because Topshop came under fire at least twice before for using unrealistic-looking mannequins. In 2014, an image went viral of a woman who is a U.S. size 4/6 standing next to a Topshop mannequin built with legs half the size as her own. At the time, The Huffington Post UK reported Topshop defended the mannequins, saying they are not meant to represent real bodies.

In 2015, another customer posted a photo of a troubling mannequin to Facebook. The retailer defended itself by absurdly explaining the mannequin was “stylised to have more impact in store” and “needs to be of certain dimensions to allow clothing to be put on and removed easily,” but its statement also promised Topshop would not place any further orders on the shape in question.

But alas, here we are again, having the same argument and fighting for the same change two years later. What will it take for brands to stop promoting an unhealthy, unrealistic body image?

Perhaps, as Mason told the Huffington Post, it will take continued pressure from the young people they’re marketing to.

“Eating disorders are on the rise, and they are affecting girls and boys at much younger ages,” she said. “With the amount of research we now have available to us, I feel that big companies still perpetuating this idea that tiny is the idea is socially and morally irresponsible. It doesn’t take much to make young people feel differently about what they see.”

Topshop declined to comment, and Mason said she and her daughter haven’t heard from the company. For now, Mason and her daughter intend to keep up the conversation, “joining the existing voices wanting the media and the fashion industry to be held accountable and to give our young people diverse body images.” 

Good for them. It’s discouraging to see a major brand struggling to get something so simple right. But as long as there are people like Mason’s daughter around to call brands out on their shortcomings, we feel better about the future. 

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Jonathan Adler wants to prove that interior design can do good as well as look good. 

Melding his established talents with his passion for philanthropy, the 50-year-old designer has given a hotel suite in one of Los Angeles’s storied boutique hotels a super-glam makeover for an amazing cause. The (RED)-inspired suite at the Andaz West Hollywood, which began welcoming guests March 9, is aimed at giving its occupants “the most glamorous, luxurious vacation they could ever imagine,” he said. 

But, as Adler told The Huffington Post, the new suite represents more than just rest and relaxation. Thirty percent of the room rate, which ranges from $519 to $849 a night, will be donated to (RED), the HIV/AIDS advocacy organization founded by U2’s Bono and Bobby Shriver. 

While Adler supports a number of humanitarian causes, including cancer research and animal rescue efforts, he believes the fight against HIV/AIDS remains critical. “I came of age during the AIDS crisis,” he told HuffPost, “and my hubby Simon Doonan lost so many friends and coworkers to the disease, so it’s a cause that remains close to my heart.”

Like many Los Angeles hotspots, the Andaz West Hollywood is perhaps most associated with celebrity clientele. Part of the Hyatt Hotels and Resorts family, the hotel was previously known as the Continental Hyatt House but dubbed the “Riot House,” and a favorite hangout for The Rolling Stones and The Doors in the 1960s and ‘70s. (Led Zeppelin frontman Robert Plant’s iconic “I am a golden god” photo, which later inspired a scene in 2000’s “Almost Famous,” was snapped from one of the hotel’s balconies.) 

Adler said he nodded to that rock ‘n’ roll history in his design for the suite. “I wanted to create a suite that was louche and luxurious and a little bit sybaritic... I want every space I design to have a sense of place and to make you feel like the most eccentric, glamorous version of yourself.”

Maryam Banikarim, who is Hyatt’s chief marketing officer, told HuffPost that Adler’s “eclectic” style was the “perfect” choice for the suite. We’ve had a long relationship with (RED) – there’s a lot of great history there and we’ve been looking for ways to collaborate for quite some time,” she said. Adler, she added, “was totally into the rock ‘n roll history of the hotel and was super passionate about getting involved.”

In the end, Adler said he’ll be proud if the suite reinvigorates guests’ fervor in the fight against HIV/AIDS, even in some small way. “The biggest misconception,” he said, “is that it’s over.”

Take a peek inside the Andaz (RED) suite below. 

For the latest in LGBTQ news, check out the Queer Voices newsletter. 

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“The dedicated detectives who investigate these vicious felonies are members of an elite squad known as the Special Victims Unit.”

And one dedicated “Law & Order: SVU” superfan is a member of an elite squad known to us as “heroes.”

Bernard Johnson, a New Orleans-based “SVU” fanatic, is going viral for his epic lower back tattoo, one that any fan of the “Law & Order” universe will understand.

You don’t need to have seen every episode to get the genius behind this tat. But only a serious, USA marathon-watching, favorite episode-having devotee would understand the desire to permanently host creator and executive producer Dick Wolf’s famous credit on their lower back. 

Not only is Wolf’s name awesome, but his credit appears after every episode of the original “Law & Order,” “Law & Order: SVU, “Law & Order: Criminal Intent,” Law & Order: Trial By Jury,” “Law & Order: LA,” “Law & Order: UK,” and a gazillion other crime shows.

It is, in a word, iconic. 

We have Gizmodo’s Sophie Kleeman to thank for bringing this DUN DUN-tastic moment into our lives. After she was sent a Snapchat of Johnson’s tramp stamp, Kleeman presented the image to the internet, and the internet delivered his identity faster than Stabler and Benson arriving on a crime scene. 

Johnson told Kleeman in an interview that he was loving viral fame and had previously tweeted the tattoo to “SVU” star Mariska Hargitay.

“I want her to see it more than anything,” he said.

Well, unlike in an episode of “SVU,” there’s no twist ending here: Johnson finally got his wish. Hargitay not only thanked Johnson for expressing himself through body art, but revealed that his favorite episode, “911,” is one of her favorites, too.

There is no power like the power of the internet. And of “SVU.”

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Twenty years have passed since Elle’s U.S. edition featured an African model on the cover of its magazine. Maria Borges just changed all that. 

Borges is a 24-year-old supermodel whose star has seriously been on the rise, from her stunning Fashion Week appearances to rocking her natural hair at the Victoria’s Secret Fashion Show. 

Now, Borges is one of six stars on the cover of Elle’s May 2017 Swimsuit Issue. And she is the first African model to appear on Elle’s cover this century, BuzzFeed reported. Sudanese model Alek Wek graced it back in 1997 as the magazine’s very first black cover girl since it was first issued in 1985, according to Fashion Bomb Daily. 

She tweeted to celebrate the moment. 

Borges spoke about the vital need for representation in the fashion industry in her interview. 

“The fashion industry is here for everyone, [regardless] of color or race,” she told Elle. “When I was growing up, I never saw someone like me, and now the other girls can see someone like them. It’s all about inspiration.”

Borges, who grew up in Angola and was recently dubbed one of the African models breaking barriers by CNN, became the face of L’Oreal Paris in February. At the time, she spoke about inspiring other women. 

“I believe in the beauty of diversity,” she said in a statement at the time. “The empowering message that a girl who started from the bottom can be an international beauty symbol and be living proof that our dreams are valid, and the future ahead of us is bright.”

Reps for Elle and Borges were not immediately available for additional comment. 

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Body Positive Hero is a series that celebrates the people who make the fashion industry ― and the world ― a more inclusive, body-positive place.

Model Charli Howard was already one of our body positive icons, thanks to her inclusive “All Woman Project” and the inspired way she responded when a modeling agency dropped her because of her weight.

But we’ve never felt quite so inclined to celebrate our own bodies the way we do after looking at this photo she shared of her backside, cellulite and all. 

Howard posted the photo and its accompany message on Monday, even though she said it scared her. She explained that between the women she saw in magazines when she was growing up and her “envy” of girls in her class who didn’t have cellulite, she began to feel like it was “shameful, or an oddity.”

It’s hard to picture someone like Howard, who spends time stressing the importance of self-love and diversity within the fashion industry, ever feeling like she needed to hide something about her body ― and it’s refreshingly honest.

She admits that it’s not her favorite part of her body, but realizes now that cellulite is nothing to be ashamed of (like her “old pal Kendrick Lamar,” she points out it is totally natural). 

The post has so far racked up over 4,000 likes and more than 100 comments, which has made her feel less alone, she told The Huffington Post. 

“Even though cellulite is normal, it’s always nice being assured that you’re not the only girl with it!” Howard said. “If I can help one girl feel comfortable in her skin, that’s all that matters.”

We have a feeling Howard’s inspired far more than just one girl to love the skin she’s in. 

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Khloe Kardashian has zero time for the term “plus-size.” 

Her body-positive denim brand, Good American, launched in the U.S. last year and debuted in the U.K. at Selfridges stores last month. The line’s unique sizing doesn’t include “plus” ― it simply offers jeans in U.S. sizes 00 to 24, no labels added or special sections necessary. 

She told London’s Evening Standard the policy stems from her own experience “when I was heavier.” 

“...[W]hen I used to shop with my sisters I was always really shamed and shunned by [sales assistants] who would say, ‘We don’t carry that size here,’” Kardashian said in an interview published Wednesday. “…I was always so embarrassed, so for a long time I didn’t wear denim at all. I kept getting angrier.”

As a result, Good American makes no fuss about sizing and offers all its styles in all its sizes. By contrast, most other brands stop somewhere around a U.S. jeans size 34 or 36 and either continue into “plus-size jeans” as a separate group, or don’t offer larger sizes at all.

Kardashian’s move is important in helping spread a culture of body positivity. In 2015 women around the globe campaigned against the plus-size label with the hashtag #DropThePlus, encouraging brands and magazines to get rid of the term they say separates rather than unifies women.

“The line is all about empowerment, making women feel great about themselves and embracing women of all shapes,” Kardashian told the Standard. 

Sounds jean-ious.

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For everyone who has off days, can’t get out of bed or deeply feels the futility of everyday life, there’s Gudetama, Sanrio’s fried egg who constantly wallows around giving off Resting “Meh” Face.

He’s tired, he’s lazy, and he has a cute little butt. The character is a bit enigmatic, seeming to shrug in the face of cheerier cartoon counterparts like Hello Kitty and co. Unlike those perpetually smiling characters (that is, if they have a mouth at all), he lives in a world that allows space for our less pleasant tendencies.

That acceptance — the fact that we all have a little Gudetama in us — is part of what makes the character so appealing. 

Now here’s some Gude news: Our ovoid friend is filling in for some of art history’s most famous faces.

If you’re a little rusty on famous paintings, here are the O.G. versions to compare.

Dave Marchi, vice president of brand management and marketing at Sanrio, described the collection in the following statement.

The Gudetama “Museum” Collection is a design series developed for Japan and inspired by Gudetama’s visits to museums around the world. Select pieces from the series are currently available on sanrio.com; expanded distribution is in the works for later this year.

For a lazy egg, Gudetama sure gets a lot of traveling done. A Facebook post from the official Gudetama page hints that other artworks, like “The Scream” by Edvard Munch and “The Birth of Venus” by Botticelli, will soon get the Gudetama treatment, too.

If you’re a fan of the “Mona Lisa” and “The Milkmaid” images, you can grab them on postcards, memo pads, notebooks and clear files. 

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The new film “The Promise” has generated buzz for tackling a difficult subject ― the Armenian genocide during World War I.

But on Wednesday the historical drama got another kind of boost from some Armenian-American celebrities.

Cher, Kim Kardashian and Kourtney Kardashian united on the red carpet to support the film at its Los Angeles premiere. 

“No one knows about the genocide, so it’s important that people know,” Cher tells Entertainment Tonight in the clip above.

Kim Kardashian, whose father, the late Robert Kardashian, was of Armenian descent, toured the genocide memorial in Yerevan, Armenia, in 2015. She urged moviegoers on social media to check out the film. 

“The Promise” stars Christian Bale, Oscar Isaac and Charlotte Le Bon in a romantic triangle set against the Ottoman Empire’s annihilation of Armenians. Approximately 1.5 million Armenians were said to have died between 1915 and 1923 as a result of the atrocities.

The movie hits theaters April 21. 

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Demi Lovato is a body positive hero, even when she’s having an off day. 

The mental health advocate and constant truth-teller delivered some words of self-love wisdom on Twitter Tuesday. Lovato, who has been open about her struggles with anorexia and bulimia, wrote that whenever she is having a bad body image day, she gives herself an eye-opening reminder. 

“I’d rather live in freedom from my eating disorder than worry about what people think about my body,” she wrote. “I am more than a number and a jean size. Fuck yeah!”

Yeah is right. Having a bad day is totally normal, but it’s so easy to lose sight of the fact that things could be much worse. You don’t need to have struggled with an eating disorder to appreciate the fact that your health and happiness mean so much more than what other people think about you. 

Lovato constantly uses her platform to remind us that we’re perfect as is. Just a few days earlier, following the release of Kendrick Lamar’s polarizing ode to stretch marks, she celebrated being “totally cool with” her own. 

BRB, bookmarking Lovato’s Twitter feed for the next time we need a refresher in what honest self-love looks like. 

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Christian Siriano is one of the most inclusive designers there is, which is precisely why you probably won’t see Melania Trump in one of his designs anytime soon.

The designer explained in a new interview with Time that while his decision isn’t personal against the first lady, he doesn’t think he would dress her.

“I don’t think I would... Unfortunately, it really doesn’t have anything to do with her, but she is representing what’s happening politically and what’s happening politically right now is not really good for anyone,” he said.

It’s a clearer answer than Siriano gave Access Hollywood back in December 2016. At a time when designers like Sophie Theallet and Tom Ford were taking hard stances against dressing Trump, Siriano ― who famously dressed Michelle Obama at the Democratic National Convention and openly supported Hillary Clinton during the campaign ― was less certain. 

“I think my response is, I’ll let you know,” he said at the time. “I think I need to see how it goes, I really do. That’s my diplomatic answer.”

If his new remarks are any indication, it appears he spent enough time seeing “how it goes.” But the celebrated designer was also quick to point out he would feel the same way about anyone who participated in or represented bad behavior or policies, not just the first lady. 

“If I got a call from somebody tomorrow that was, say, a musician, who was all over Twitter or Instagram hate-bashing people, I wouldn’t dress her either,” he told Time. 

Still a diplomatic response, but a lot more definitive. 

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Eau C D, anyone?

Project UROK, a mental health initiative focused on ending stigma through storytelling, launched a series of videos recently that flips the script on corny beauty ads to make an important point about mental health. Mainly, that a put-together persona ― like the glamour you see in commercials for perfume or lipstick ― isn’t always indicative of real life. And that’s totally okay.

The group’s first three parody ads tackle anxiety, trauma and obsessive compulsive disorder. They’re part of Project UROK’s latest initiative, called #YouAreFine.

The commercials cover the symptoms that come along with mental health conditions, such as panic attacks, extreme stress and rumination. Anxiety and OCD are represented by perfumes, called “Anxiété” and “Eau C D,” and trauma is personified through a long-wear lipstick.

Awareness campaigns like Project UROK’s parody ads help alleviate some of the misconceptions surrounding mental health disorders and highlight to complicated nuances of living with one. Jenny Jaffe, the founder of Project UROK, told Refinery29 that the initiative’s comedic take through the commercials is a way to help people talk about these serious issues.

For example, the fake commercial takes a humorous approach to addressing how mental illness is not always obvious.

“She seems confident and carefree ― but is she?” says the narrator in the Anxiété perfume video. “She is not.”

That’s a vital message to share: Mental health issues, which affect one in five American adults, are real medical conditions that are complicated and debilitating.

There’s also a stereotype that mental illness is shameful, which often prevents people from seeking professional help. Experts say stigma and discrimination surrounding mental health issues is one of the largest factors in why people with them stay silent.

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Take a look at the other ads from the #YouAreFine campaign below:

H/T Refinery29

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It’s a problem no one has dared to study before: why, exactly, do shoelaces come untied? 

Three mechanical engineers at UC Berkeley ― Christine Gregg, Oliver O’Reilly, and Christopher Daily-Diamond ― have been busy figuring out the answer to one of life’s simplest (and most annoying) problems. According to their study, which was recently published in Proceedings of the Royal Society A, it all depends on two main factors: stomping and whipping forces. 

In order to arrive at these findings, the Cal Berkeley engineers videotaped Gregg while she ran on a treadmill. It was filmed in slow-motion so researchers could figure out what causes “shoelace knot failure.” 

"First, the repeated impact of the shoe on the floor during walking serves to loosen the knot,” the study says. “Then, the whipping motions of the free ends of the laces caused by the leg swing produce slipping of the laces. This leads to eventual runaway untangling of the knot.”

Stomping or whipping forces by themselves are not enough to untie the shoe, as both forces must take effect.  

In the study, the researchers also looked at the two most common ways people tie their shoes. The pictures from the study below illustrate both the strong and weak versions of the knots: 

“Some laces might be better than others for tying knots, but the fundamental mechanics causing them to fail is the same, we believe,” Gregg said in an interview with Berkeley’s website. 

And while the study about shoelaces sounds pretty simple, it could have major implications for DNA research. 

“When you talk about knotted structures, if you can start to understand the shoelace, then you can apply it to other things, like DNA or microstructures, that fail under dynamic forces,” Daily-Diamond told Berkeley’s website. “This is the first step toward understanding why certain knots are better than others, which no one has really done.” 

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